Growth Marketing Lead

Sundae School is seeking a dynamic and experienced Growth Marketing manager to join our team. You will be the brand marketing stakeholder owning the growth of the business, with key metric being LTV/CAC. Growth Marketing Lead will be responsible for driving the company's strategic growth initiatives, including scaling customer acquisition, optimizing retention, and enhancing overall business performance. This role requires a deep understanding of market dynamics, e-commerce strategy & optimization, and data-driven decision-making to unlock new opportunities for revenue growth, and communicatingacross paid and organic channels to drive brand awareness and engage our target audience in the fast-paced fashion and cannabis industry.

You will work closely with will collaborate closely with cross-functional teams, including product, marketing, sales, and analytics, to design and execute strategies that fuel business expansion and ensure sustainable success.

This is a full-time position based in our headquarters in New York City, with a hybrid work schedule of 3-4 office days per week.

Key Responsibilities:

• Develop and execute growth strategies across multiple channels (e.g., digital marketing, e-mail, partnerships, website optimization) to drive user acquisition, engagement, and retention
• Lead initiatives to increase the company's revenue, market share, and customer lifetime value through innovative marketing and business development approaches
• Analyze and optimize customer funnels, identifying areas for improvement in the user journey to enhance conversion and retention rates
• Collaborate with the product team to ensure alignment between product features and growth initiatives, driving product-led growth
• Identify new market opportunities and lead strategic initiatives to expand the company's presence in key markets
• Work closely with the cross-functional teams to drive pipeline growth, optimize sales performance, and achieve revenue targets
• Build and manage a high-performing growth team, fostering a culture of data-driven experimentation and continuous improvement
• Measure, report, and communicate key growth metrics to stakeholders, providing actionable insights for business decision-making
• Stay informed on industry trends, competitive landscape, and emerging growth channels to keep the company at the forefront of innovation
  
  
  

Requirements

• 4+ years of Proven experience in a high-growth environment, preferably within the E-commerce or Retail industry
• Strong background in growth marketing, product management, or business development, with a focus on driving user acquisition and revenue growth
• Exceptional analytical skills, with the ability to interpret complex data sets and turn insights into actionable strategies
• Expertise in customer segmentation, lifecycle marketing, and funnel optimization
• Excellent leadership and communication skills, with the ability to influence cross-functional teams and stakeholders
• Hands-on experience with growth hacking techniques, A/B testing, and data-driven experimentation
• Familiarity with various growth tools and platforms (e.g., Google Analytics, CRM systems, marketing automation tools)
  
  
  

Benefits

Contractor to Employee