Marketing Manager

WHO WE ARE

Holden is an NYC-based fine jewelry company that celebrates love in all its forms. Our entire product line is gender-neutral and handcrafted from recycled gold and lab-grown stones. We’re proudly Climate Neutral Certified and donate 1% of all sales to The Trevor Project (with a minimum annual donation of $50,000). Backed by the investors of Hungry Root, Made In, Boxy Charm, Mack Weldon, and Spindrift, we’re focused on developing new product categories, making jewelry more accessible for all, and rethinking the entire jewelry shopping experience. We are a small, fast-growing team with an ambitious vision and are looking for people who are ready to make an impact from day one.

WHAT’S THE ROLE?

We are seeking a dynamic and hands-on Marketing Manager to lead our marketing efforts and drive the growth of our brand. This role is pivotal in shaping the future of the Holden brand and involves overseeing various aspects of marketing, including brand management, paid media, retention/lifecycle marketing, and new growth initiatives. The ideal candidate will be hands-on and comfortable with rolling up their sleeves to contribute directly to marketing activities. While knowledge across various marketing channels, including paid and organic social media, is highly beneficial, expertise in these areas is not mandatory.

KEY RESPONSIBILITIES

Lifecycle + Paid Media Marketing (50%):

• Concept, execute, and analyze email + SMS campaigns and automated flows
• Support the strategy and execution of paid media campaigns (Meta + Google) to drive customer acquisition and retention
• Monitor and analyze campaign performance, providing actionable insights to optimize ROI
• Nice to have: Ability to create compelling copy for emails, advertisements, and other marketing materials

Brand Management (30%):

• Oversee the overall brand strategy, ensuring consistency across all marketing channels and retail showrooms
• Work closely with the design team to maintain a cohesive visual identity and brand narrative
• Develop and execute brand campaigns that enhance market presence and align with company goals

Social Media Management (20%):

• Develop and execute a comprehensive social media strategy aligned with Holden’s goals to increase awareness + organic traffic and engage customers
• Nice to have: Experience in managing social media accounts, including posting content, engaging with the community, and responding to inquiries

QUALIFICATIONS

• 4+ years of experience in marketing, with a strong emphasis on brand management, paid media, and retention/lifecycle marketing. Previous experience in the fashion or lifestyle industry is a plus.
• Hands-on experience with Klaviyo/Attentive (or a similar ESP), Meta Ads, Google Ads, Shopify, and GA4
• Proficient in analyzing marketing metrics and using data to drive strategy
• Familiarity with social media trends and strategies to increase engagement and grow our online presence
• Understanding of social media platforms, algorithms, and best practices
• Extremely detail-oriented with the ability to work quickly and pivot nimbly between projects
• Excellent communication and project management skills
• Experience developing and executing influencer marketing campaigns and partnerships is a plus
• Strong copywriting skills are a plus
• Bachelor’s degree in Marketing, Communications, Business, or a related field

REQUIREMENTS

• This position is a hybrid-remote position based in our Midtown NYC office (2-3 days/week in office)

PERKS & BENEFITS

• Opportunity to play a critical role in the growth and evolution of a small but fast-growing brand
• Lots of growth potential and opportunities for advancement
• Direct access to leadership
• Collaborative and supportive work environment
• Comprehensive Health Insurance – Medical, Dental, and Vision
• Modern and dog-friendly office
• Team outings and happy hours; lots of snacks and beverages
• Employee discount on Holden products