Marketing Manager
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About Us:
We are a dynamic real estate team of over 55+ agents, dedicated to delivering exceptional service to our clients. We specialize in helping buyers and sellers navigate the fast-paced real estate market, and we are seeking a Marketing Manager to take our brand presence to the next level. If you're a creative, detail-oriented marketing professional with a passion for real estate and digital marketing, we want to hear from you!
Position Overview:
The Marketing Manager will be responsible for leading all marketing initiatives for the team. This role requires a proactive, strategic thinker who can manage and execute a wide range of marketing activities, from creating engaging social media content to designing brochures and overseeing listing management. The ideal candidate will be comfortable working in a fast-paced environment, have strong graphic design skills, and be proficient in Adobe Creative Suite.
Key Responsibilities:
- Social Media Content Creation: Develop, curate, and manage content for all social media platforms (Facebook, Instagram, LinkedIn, etc.) to engage our audience and grow our online presence.
- Graphic Design: Design high-quality marketing materials, including property brochures, postcards, newsletters, and email templates.
- Listing Management: Coordinate and manage all marketing aspects of real estate listings, ensuring accuracy and timely delivery of marketing collateral (photos, flyers, virtual tours, etc.).
- Marketing Strategy: Collaborate with the team to create and implement marketing campaigns to promote listings, generate leads, and enhance brand awareness.
- Branding: Ensure all marketing materials and communications are aligned with the team’s brand and messaging.
- Website and CRM Management: Assist with website updates, blog posts, and managing the team’s CRM for lead generation campaigns.
- Event Marketing: Plan and execute marketing campaigns for open houses, real estate seminars, and community events.
- Analytics & Reporting: Track the effectiveness of marketing efforts and provide regular reporting on performance, including social media engagement, lead generation, and ROI.
Qualifications:
- Education: Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field preferred.
- Experience: Minimum of 3+ years of marketing experience, ideally within real estate or a related industry.
- Technical Skills:
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is required.
- Experience with social media management tools (e.g., Hootsuite, Buffer).
- Familiarity with CRM platforms and listing management software.
- Knowledge of SEO, Google Analytics, and digital advertising is a plus.
- Creativity: Strong graphic design and content creation skills, with the ability to create visually appealing marketing materials.
- Communication: Excellent written and verbal communication skills, with a focus on storytelling and brand voice.
- Organization: Ability to manage multiple projects and deadlines in a fast-paced environment.
- Team Player: Ability to work effectively with agents, leadership, and external vendors.
What We Offer:
- Opportunities for growth within the company.
- Collaborative, team-oriented work environment.
- Flexible work hours with the possibility of remote work options.
*Candidates must provide a relevant portfolio in addition to their resume and cover letter to be considered.*
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Day shift
Ability to Commute:
- Philadelphia, PA 19146 (Required)