Digital Marketing Manager

Digital Marketing Manager

Key Responsibilities:

Develop and Implement Digital Marketing Strategy: Create and manage comprehensive digital marketing strategies to drive customer acquisition and engagement across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.

Content Creation and Management: Oversee the creation of engaging content for our website, blog, social media, and other digital platforms. Ensure content aligns with our brand voice and messaging.

SEO and SEM: Optimize website content and structure for search engines to improve organic search rankings. Manage pay-per-click (PPC) advertising campaigns to maximize ROI.

Social Media Management: Develop and execute a social media strategy to enhance brand presence and engage with our audience on LinkedIn

Email Marketing: Design and manage email marketing campaigns to nurture leads, promote new features, and upsale - crossell our services.

Analytics and Reporting: Use analytics tools to track and report on key performance indicators (KPIs) and campaign effectiveness. Provide insights and recommendations based on data analysis.

Collaboration: Work closely with the sales, product, and customer success teams to align marketing efforts with overall company goals and initiatives.

Budget Management: Manage the digital marketing budget, ensuring efficient and effective allocation of resources to maximize results.

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