Senior E-commerce Specialist

RESPONSIBILITIES:
Kforce has a client that is seeking a Senior E-commerce Specialist in Doral, FL.

Summary:
The Senior E-commerce Specialist is responsible for the ideation, creation and execution of merchandising and personalization campaigns to deliver on sales goals for pre-cruise onboard revenue categories. The incumbent in this role leverages web analytics, research, and behavioral data to bring new ideas and recommendations on how to achieve and optimize booked guest KPI's.

Job Functions:
* Ideates, creates and executes personalization and promotional campaigns including A/B tests, dynamic banners, promotion setup and guest segments to deliver on booked guest team goals for onboard revenue categories and communications
* Creates and executes merchandising initiatives in Hybris SAP using web analytics and behavioral data to inform product creation and updates, product ranking and sorting, web banners and targeting rules
* Partners with the creative department to supply e-commerce briefs
* Oversees the creation of marketing materials on Company's website
* Produces and presents reports for internal and external audiences that leverage web analytics, behavioral data, and campaign performance; These reports monitor campaign effectiveness, performance against booked guest KPI's and offer recommendations for enhancements and improvement in booked guest marketing and communications
* Oversees complex projects and initiatives for multiple departments including Guest Commerce, Guest Communications, Casino Marketing, and Brand Marketing; Assists and mentors Specialists as needed
* Performs other duties as assigned
* Complies with all policies and standards

REQUIREMENTS:
* Bachelor's degree in E-commerce, Marketing or a related field required
* 5+ years of mobile commerce experience in an E-commerce role working in a corporate environment with a large Business-to-Consumer (B2C) website and a diverse product catalogue required; Travel/Hospitality industry experience preferred
* Advanced working knowledge and usage of E-commerce CMS systems (Hybris preferred), web analytics tools (i.e. Google Analytics, Adobe Analytics), and A/B Testing platforms (Optimizely)
* Intermediate knowledge and understanding and usage of data management platforms and behavioral tracking platforms (i.e., SAS Discover)
* Excellent technical, communication, collaboration, problem-solving, analytical and people skills
* Keen critical thinking, adaptability, attention to detail, and creativity abilities
* A collaborative, team-oriented focus with the ability to successfully operate within cross-function teams
* Skilled in Microsoft Office Suite Products specifically Excel, Word, PowerPoint, Outlook, and Teams
* Ability to work efficiently in a fast-paced environment

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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