Segment Growth Leader - Restaurant, Franchise & Hospitality

Work with a nationally ranked CPA and advisory firm that is passionate for what's next. Aprio has 22 U.S. office locations, one in the Philippines and more than 2,100 team members that speak 60+ languages across the globe. By bringing together proven expertise, deep understanding, and strategic foresight for fast-growing industries, Aprio ensures clients are prepared for wherever life or business may take them. Discover a top-rated culture, vast growth opportunities and your next big career move with Aprio. Join Aprio's Growth team, and you will help clients maximize their opportunities. Aprio is a progressive, fast-growing firm looking for a Segment Growth Leader to join their dynamic team. This role is responsible for strategic and tactical deployment support needed to drive high growth within two of the firm’s segments. The primary focus for this role is Restaurant, Franchise & Hospitality. The Segment Growth Leader works closely with segment leadership to drive and support the execution of business development and marketing strategies with an ultimate focus of increasing pipeline, enhancing Aprio’s awareness in the market, and growing revenue at a minimum of 20% year-over-year growth in each segment. Position responsibilities:

• Creators of growth plans that include a go-to-market strategy, lead generation plan, and capacity plan that will produce 20% year-over-year organic segment growth
• Student of the segment - expert on the trends, market opportunities, customer needs, and competitive landscape within the segment
• Identifies and owns relationships with Centers of Influence and sales channels
• Coaches and enables of robust account planning
• Works with the Segment Leader to identify and source new services, solutions, or offerings needed to serve the segment comprehensively
• Works with Segment Leader to identify, evaluate and onboard new sales channels.
• Analyzers of financial, sales pipeline, marketing analytics and other segment performance metrics
• Developers and managers of lead generation plans in partnership with the corporate marketing & business development team.
  
  
  

Plan components may include:

• Digital marketing: PPC campaigns, Account-based Marketing, and content marketing campaigns
• Events: webinars, trade shows and conferences
• Sales assets: collateral, presentations, videos, bios, core proposal assets for service teams, inside sales and channel partners
• Thought leadership content: articles, blog posts, and videos
• Public relations: works with Communications to drive awareness and leads from press releases, speaker placements, and pitching of articles to trade publications and national/regional media
• Outbound calling: works with Outbound BD team to drive new meetings for segment leadership
  
  
  

Qualifications:

• Exceptional people skills
• Significant business development/marketing experience.
• Self-starter who is comfortable assessing situations and determining priorities
• Fluency in CRM systems
• Excellent project management skills; ability to prioritize and manage 20+ projects simultaneously
• Demonstrated experience leading successful growth campaigns
• Analytical chops for analyzing marketing analytics, pipeline data, and market trends to identify key levers for optimization
• Natural relationship builder and connector.
• Excellent executive presence and communication skills to collaborate with clients, industry leaders, and internal team members & executives.
• Effective at selling ideas to educate and influence segment members.
• Has a “do-what-it-takes” spirit, a willingness to roll up your sleeves, and the flexibility to adapt to evolving goals and priorities
• Strong understanding of the professional services environment
  
  
  

The application window is anticipated to close on November 14, 2024 and may be extended as needed. Why work for Aprio: Whether you are just starting out, looking to advance into management or searching for your next leadership role, Aprio offers an opportunity to grow with a future-focused, innovative firm. Perks/Benefits we offer for full-time team members: - Medical, Dental, and Vision Insurance on the first day of employment - Flexible Spending Account and Dependent Care Account - 401k with Profit Sharing - 9+ holidays and discretionary time off structure - Parental Leave – coverage for both primary and secondary caregivers - Tuition Assistance Program and CPA support program with cash incentive upon completion - Discretionary incentive compensation based on firm, group and individual performance - Incentive compensation related to origination of new client sales - Top rated wellness program - Flexible working environment including remote and hybrid options What’s in it for you: - Working with an industry leader: Be part of a high-growth firm that is passionate for what’s next. - An awesome culture: Thirty-one fundamental behaviors guide our culture every day ensuring we always deliver an exceptional team-member and client experience. We call it the Aprio Way. This shared mindset creates lasting relationships between team members and with clients. - A great team: Work with a high-energy, passionate, caring and ambitious team of professionals in a collaborative culture. - Entrepreneurship: Have the freedom to innovate and bring your ideas to help us grow to become the CPA firm of choice nationally. - Growth opportunities: Grow professionally in an environment that fosters continuous learning and advancement. - Competitive compensation: You will be rewarded with competitive compensation, industry-leading benefits and a flexible work environment to enjoy work/life balance. EQUAL OPPORTUNITY EMPLOYER Aprio is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; pregnancy; sexual orientation; gender identity and/or expression; age; disability; genetic information, citizenship status; military service obligations or any other category protected by applicable federal, state, or local law. Aprio, LLP and Aprio Advisory Group, LLC, operate in an alternative business structure, with Aprio Advisory Group, LLC providing non-attest tax and consulting services, and Aprio, LLP providing CPA firm services. The salary range for this opportunity is stated above. As such, an actual salary may fall closer to one or the other end of the range, and in certain circumstances, may wind up being outside of the listed salary range.