Associate Marketing Manager / Campaign Management

Position : Associate Marketing Manager
Location : Santa Monica California
Direct Client Requirement

Description: Seeking an Associate Growth Manager who will be an exceptional addition to the client's Subscriber Acquisition team. You will be responsible for helping to build, strategize and execute go-to-market and media plans across a number of growth initiatives. The right person for this role is passionate not only for media and TV, but also growing our subscriber base. The individual in this role finds success in collaborative environments, and enjoys working with both internal and external partners and stakeholders to deliver results.
Assist Subscriber Acquisition media strategy team with all aspects of planning including: budget management, development of media plans, establishing and evaluating KPIs/benchmarks, and monitoring and assessing performance
Leverage Client's MMM, campaign reporting, consumer insights and other data inputs (including audience insights, viewership trends, competitive information, etc.) to help build strong go-to-market recommendations.
Support asset trafficking and day-to-day campaign management across core acquisition marketing channels (including Affiliate, Devices, Digital Direct, Programmatic, Social, Search and YouTube)
Manage team budgets and own end-to-end billing and reconciliation processes, including requesting POs, uploading monthly invoices and support monthly budget actualization process
Partner with the Creative Strategy team and Campaign Managers to build campaign support calendars. Lead creative and legal approvals/routing on behalf of the team.
Stay up-to-date with media and industry trends, potential new channels and partners, and key attribution and data/privacy updates
Support key executive reporting by pulling daily and weekly data across Client key metrics, including acquisition, top content viewed, engagement, etc

Basic Qualifications
3-4 years digital media planning experience
Experience running performance and direct-response campaigns
An understanding of acquisition strategy and direct-to-consumer and/or subscription-based businesses
Knowledge of digital marketing creative best practices
Effective communication and presentation skills
Ability to prioritize and juggle multiple projects in a dynamic environment
Flexibility, proactiveness and collaborative team player mentality

Preferred Qualifications: Entertainment industry experience & Media agency experience

Required Education: BA or BS degree.

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