Senior Director, Subscriber Acquisition

Senior Director, Subscriber Acquisition

Hybrid - Tues, Wed and Thurs in office

New York, NY 10036

Client is seeking a contractor (4 months) for the position of Senior Director, Subscriber Acquisition Marketing who will manage a team of acquisition marketers and will grow and optimize customer acquisition marketing programs aimed at driving subscription growth both domestically and internationally. Reporting to the SVP, Performance Marketing, you will collaborate with multiple stakeholders across the organization to plan, develop, and execute growth strategies.

• Execute comprehensive acquisition marketing strategies and tactics to drive subscriber growth and meet business objectives (volume and revenue).
• Manage a team of acquisition marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.
• Achieve clear performance goals and provide ongoing feedback and development opportunities to team members.
• Utilize data analytics and insights to manage and monitor campaign performance, identify trends, and optimize marketing efforts to maximize ROI.
• Spearhead monthly subscription forecasting in conjunction with Finance, Data Analytics and the wider team.
• Ensure owned channels (email, on-site), product experimentation, and paid media budgets are delivering against subscription goals (volume and revenue).
• Work collaboratively with Product/Tech, News, Operations, Finance and broader Marketing teams to come up with creative ways to drive subscription growth.
• Provide post-campaign analysis drawing on successes and failures, in order to identify tactics that are delivering on business goals.

Requirements:

• 12+ years of results-driven digital marketing experience including a focus on customer acquisition
• Experience managing a team
• Experience working with product teams
• ROI-driven, digital-centric capabilities with the ability to anticipate media consumption trends and emerging opportunities
• Hands-on experience developing and reporting on creative metrics and KPIs for business goals as well as process improvement projects
• Excellent planning, problem-solving and analytical skills with the ability to evaluate and resolve challenges
• Experience seeking out opportunities for collaboration with the wider team and communicating effectively across departments

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