Creative Director

Creative Director Position

The Role:

Are you ready to lead the charge in transforming our brands into industry icons? We re looking for a visionary & operational Creative Director with the marketing prowess to take our media game to the next level. You ll be at the helm of a creative force, guiding a talented team of 40 across three dynamic brands business coaching, health courses, and supplements. Your mission: to craft and execute a media strategy that doesn t just follow trends but sets them, establishing our brands as the go-to names in the industry.

Imagine partnering with our marketing director and leveraging your expertise in YouTube channel development, graphic design, and video production to build a media empire that spans every platform, from YouTube to podcasts, and beyond. You ll be one of our key players, shaping the narrative that propels our brands to the forefront of the market.

We need someone who s not just creative but strategic someone who knows how to turn a vision into a reality with a robust media plan, cross-platform consistency, and a growth mindset. You ll be empowered to innovate, lead, and grow with us, driving content that not only entertains but converts. If you re within driving distance of San Antonio, TX, and have the ambition to build something truly remarkable, we want to hear from you. Learn how you can apply at the bottom of this job description.

Who is FPC?

The Most Comprehensive Healthpreneur Training & Mentorship Program in Existence

FPC is an ecosystem of health entrepreneurs and business mentors who have built and grown multiple 7-and 8-figure companies.

Over the past 10 years, we ve synthesized the most effective models, systems, and tools to help 800+ medical and wellness practices scale profitably. We have built two additional companies to serve the same client population.

• Vibility - Health technology, consumer health courses & fractional health coaching

• Aptogenix - Professional grade supplements

Our Mission: Empowering our Clients - through business training and personal growth mentoring - to become leading wellness entrepreneurs - who guide their communities toward optimal living.

Website - https://freedompracticecoaching.com/

Website - https://vibility.com/

Website - https://aptogenix.com/

Who do we Serve?

• Independent, licensed medical professionals who lean toward a lifestyle/integrative/functional medicine approach

• Business owners who have already or are willing to move to a cash-based model

Role Outcome:

Internal:

Transform our company s media presence into a powerhouse that drives brand recognition, customer engagement, and revenue growth across all three brands. Elevate our in-house media capabilities to produce world-class content that sets new industry standards.

External:

Position our brands as industry leaders through a cohesive, multi-channel media strategy that attracts, engages, and retains a broad audience. Generate significant brand loyalty and a measurable increase in market share by consistently delivering innovative, high-quality content that resonates with our target demographics.

Key Responsibilities:

Creative Vision & Leadership:

Develop and articulate a compelling creative vision that drives the evolution of our brands, with a focus on innovation, marketing, and cross-platform consistency. Lead and inspire the creative team, ensuring alignment with company objectives.

Strategic Media Planning & Execution:

Develop and execute a comprehensive media strategy that aligns with broader business objectives, focusing on long-term brand growth, audience engagement, and content distribution across multiple platforms.

Brand Development & Consistency:

Ensure brand messaging and visual identity are consistent across all platforms, including social media, websites, video content, and print materials, to create a unified and powerful brand presence.

Content Ecosystem Management:

Oversee the creation and management of a content ecosystem that spans multiple channels, such as YouTube, podcasts, and blogs, ensuring consistent messaging, high engagement, and effective content distribution.

Growth & Monetization Strategies:

Develop and implement strategies for scaling content and media initiatives, including exploring monetization opportunities like sponsorships, premium content, and strategic partnerships.

Advanced Analytics & KPI Management:

Implement advanced analytics to track and measure the effectiveness of media campaigns. Use data-driven insights to refine strategies, improve ROI, and focus on key performance indicators like audience growth and engagement rates.

Content Development & Media Production:

Lead the conceptualization, development, and production of original video and media content, ensuring projects are delivered on time, within scope, and at the highest quality standards. Collaborate closely with designers and creative teams.

Innovation & Technological Integration:

Stay at the forefront of media trends and technological advancements, integrating innovative practices like AI-driven content creation, automation, and interactive media to keep the company competitive and cutting-edge.

Talent Development & Team Management:

Identify and nurture emerging talent within the creative and media teams. Provide mentorship and professional growth opportunities, ensuring the team remains innovative, competitive, and aligned with company goals.

Project Management & Client Interaction:

Oversee and manage multiple projects simultaneously, ensuring effective resource allocation, timely delivery, and adherence to quality standards. Collaborate with clients and stakeholders, presenting creative concepts and ensuring satisfaction with final outputs.

Qualifications:

• Proven experience as a Creative Director or in a similar leadership role with a strong focus on marketing, brand development, graphic design, and YouTube channel management.

• Extensive portfolio showcasing a range of creative projects, particularly in marketing, media production, graphic design, and YouTube content.

• Proficiency in graphic design and video production software (e.g., Adobe Creative Suite, Adobe Premiere Pro, Final Cut Pro), with a strong understanding of emerging media technologies.

• Exceptional leadership, storytelling, and visual communication skills.

• Ability to manage multiple projects under tight deadlines while maintaining high-quality standards.

• Strong communication and interpersonal abilities, with experience collaborating with diverse teams and stakeholders.

Time & Travel Availability:

• Full-time position with the flexibility to create your own schedule within reason.

• Be available to communicate through email and internal communication tools Monday through Friday.

• Must be within driving distance of San Antonio, TX, with the ability to be in the office at least once per week.

• Occasional overnight stays may be required for production days, events or key project milestones.

How to Apply:

• Send us an email to _____@FPC with the following:

  • Subject line - Your Name - Applying for the FPC Creative Director Position

  • Attach your resume

  • Attach a link to your graphic design or videography portfolio, a youtube channel you ve work on or other creative endeavors you have lead

• If you send us an email with the above, we promise to reply! When we do, if you are being considered for the role we will reply with next steps