Pricing Strategy Manager
Salary undisclosed
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Farmer’s Fridge makes fruits and vegetables accessible and approachable for everyone. We offer a variety of fresh, healthy, ready-to-eat meals and snacks through our fresh food vending machines, wholesale partners, and our office pantry solution — providing chef-curated meals to customers within seconds. Today, we operate a network of Fridges and partner with clients nationwide in high-foot-traffic areas, such as airports, hospitals, universities, and large office buildings — where there is limited accessibility to fresh, healthy, grab-n-go options.
We care deeply about what we’re creating and aspire to make sure our customers feel that through every touchpoint. This shows up in many ways across the business. We are committed to prioritizing food safety, we are passionate about product quality, we value our employees, we champion the best idea no matter where it comes from, and we’re committed to making an overall positive impact as we scale.
About this Role: The Pricing Strategy Manager will play a pivotal role in shaping and executing pricing strategies across Farmer’s Fridge’s rapidly expanding 1500+ (and growing!) locations. Reporting to the General Manager, this role is responsible for driving revenue growth and maximizing margins by developing and implementing effective pricing strategies across diverse markets, products, and customer segments. You will leverage customer behavior data, lead A/B testing, and continuously refine pricing models to ensure strategic pricing decisions. The ideal candidate is a problem-solver with a passion for diving into large datasets and using analytical insights to create actionable strategies and recommendations.
What You’ll Do
In This Together - We stay connected, whether in person or virtually. We encourage business transparency through monthly town hall meetings and weekly financial updates. We set out to make the best product on the market, and we believe we’ve done it. We value your input in the new menu creation process. From regular tasting panels, where employees provide new menu feedback.
Happier Workdays - Each day at work should fill you with joy. We're a fun and passionate group, and we don't take ourselves too seriously. Bring your unique self to work, dress comfortably, and always feel free to share your thoughts and opinions. We encourage curiosity; there's no hierarchy here when we're all swapping ideas.
Never run on empty - Daily Farmer's Fridge meal and office snacks are just some of the offerings to make sure you aren't distracted by a growling stomach. Recharge with our paid sabbatical program after four years of service.
Innovate & Elevate - We're all teachers and learners. You'll grow and help grow the company through cross-functional collaboration, open access to leadership, and regular business updates. You have a direct impact on the company’s bottom line. You can also impact your bottom line by participating in our 401(k) plan that includes a company match with immediate vesting.
Farmer’s Fridge is an equal-opportunity employer. We are committed to providing equal employment opportunity in all employment practices, including hiring, without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, age, disability status, veteran status, or any other characteristic protected by federal, state or local law. View our disclosures related to External Agencies and Applicants below: https://www.farmersfridge.com/careerdisclosure
Farmer’s Fridge Diversity Statement
"Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single qualification. At Farmer’s Fridge, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.”
Farmer’s Fridge is an equal-opportunity employer. We are committed to providing equal employment opportunity in all employment practices, including hiring, without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, age, disability status, veteran status, or any other characteristic protected by federal, state or local law. View our disclosures related to External Agencies and Applicants below: https://www.farmersfridge.com/careerdisclosures
We care deeply about what we’re creating and aspire to make sure our customers feel that through every touchpoint. This shows up in many ways across the business. We are committed to prioritizing food safety, we are passionate about product quality, we value our employees, we champion the best idea no matter where it comes from, and we’re committed to making an overall positive impact as we scale.
About this Role: The Pricing Strategy Manager will play a pivotal role in shaping and executing pricing strategies across Farmer’s Fridge’s rapidly expanding 1500+ (and growing!) locations. Reporting to the General Manager, this role is responsible for driving revenue growth and maximizing margins by developing and implementing effective pricing strategies across diverse markets, products, and customer segments. You will leverage customer behavior data, lead A/B testing, and continuously refine pricing models to ensure strategic pricing decisions. The ideal candidate is a problem-solver with a passion for diving into large datasets and using analytical insights to create actionable strategies and recommendations.
What You’ll Do
- Develop and lead pricing strategies for diverse product and Fridge segments, including targeted strategies such as bundle offers, dynamic pricing, and subscription models
- Create and maintain pricing models to assess customer price sensitivity and build pricing structures that maximize customer lifetime value.
- Oversee the design and execution of A/B tests to drive informed pricing and product decisions.
- Collaborate with Data Science teams to implement predictive analytics and machine learning models that optimize pricing and product strategies.
- Collaborate with Menu R&D and Marketing to align pricing strategies with product roles and ensure that menu architecture supports broader business objectives.
- Leverage customer behavior analysis and competitive intelligence to build pricing strategies, maintain market competitiveness, and uncover revenue optimization opportunities.
- Evaluate how pricing is presented to customers at the digital Fridge point of sale and within the app to ensure pricing strategies drive desired customer behavior. Use data-driven insights to develop and implement bundle offers and upselling strategies.
- Bachelor’s or Master’s degree in Economics, Statistics, Math, Finance, or a related field with 5+ years of professional experience, including 2+ years in pricing or business analytics
- Experience in price elasticity and dynamic pricing within the e-commerce space or related consumer industry
- Experience working with large data sets and associated analytics tools/techniques (SQL, Python, R, Excel)
- Strong communicator capable of translating complex data into actionable insights for cross-functional teams and leadership
In This Together - We stay connected, whether in person or virtually. We encourage business transparency through monthly town hall meetings and weekly financial updates. We set out to make the best product on the market, and we believe we’ve done it. We value your input in the new menu creation process. From regular tasting panels, where employees provide new menu feedback.
Happier Workdays - Each day at work should fill you with joy. We're a fun and passionate group, and we don't take ourselves too seriously. Bring your unique self to work, dress comfortably, and always feel free to share your thoughts and opinions. We encourage curiosity; there's no hierarchy here when we're all swapping ideas.
Never run on empty - Daily Farmer's Fridge meal and office snacks are just some of the offerings to make sure you aren't distracted by a growling stomach. Recharge with our paid sabbatical program after four years of service.
Innovate & Elevate - We're all teachers and learners. You'll grow and help grow the company through cross-functional collaboration, open access to leadership, and regular business updates. You have a direct impact on the company’s bottom line. You can also impact your bottom line by participating in our 401(k) plan that includes a company match with immediate vesting.
Farmer’s Fridge is an equal-opportunity employer. We are committed to providing equal employment opportunity in all employment practices, including hiring, without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, age, disability status, veteran status, or any other characteristic protected by federal, state or local law. View our disclosures related to External Agencies and Applicants below: https://www.farmersfridge.com/careerdisclosure
Farmer’s Fridge Diversity Statement
"Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single qualification. At Farmer’s Fridge, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.”
Farmer’s Fridge is an equal-opportunity employer. We are committed to providing equal employment opportunity in all employment practices, including hiring, without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, age, disability status, veteran status, or any other characteristic protected by federal, state or local law. View our disclosures related to External Agencies and Applicants below: https://www.farmersfridge.com/careerdisclosures
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