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Jobs or company...

Digital Marketing Technology Product Manager / Business Analyst

  • Full Time, onsite
  • Lorven technologies
  • On Site Hybrid, United States of America
Salary undisclosed

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Job Description

Job Description

Our client is looking Digital Marketing Technology Product Manager / Business Analyst for Long term project in Alpharetta, GA (Onsite / Hybrid) below is the detailed requirements.

Role: Digital Marketing Technology Product Manager / Business Analyst

Location: Alpharetta, GA (Onsite / Hybrid)

Duration: Long Term Contract

Roles & Responsibilities:

The Client's Wealth Management Digital Marketing technology team is responsible for developing and supporting the Wealth Management organization's MarTech and software strategy. We are seeking a Digital Marketing Product Manager/Business Analyst to help support several of our key functions including Adobe Workfront implementations, vendor management across other digital marketing applications such as Qualtrics, Seismic, Yext, etc., IT system owner support tasks such as management of security reviews, entitlement management, hygiene, and contract renewals. Knowledge of Adobe Workfront and strong multi-tasking skills is a must. Solid communication skills, written and verbal. Ability to work seamlessly across marketing, engineering, development, and support teams. Responsibilities: This is a mid-level position for a highly analytical, self-motivated individual who will be working closely with Client's Digital Marketing group on the following:

  • Configure Adobe Workfront based on business requirements and work closely with Adobe Fusion developer(s) to implement workflow automations for new and existing workflows.
  • Facilitate Security Architecture reviews for new applications being onboarded
  • Manage application hygiene reviews and updates
  • Assist in contract renewals for vendor applications working with business owners, Sourcing, and Legal.
  • Troubleshoot application issues through analysis and escalation to internal technology or vendor support teams.
  • Manage application decommissions
  • Recommend digital marketing solutions based upon business problem statements and gaps
  • Work with stakeholders to prioritize projects and enhancements, as well as write strong business cases for senior management


Skills Required:

  • 5+ years of experience in Digital Marketing
  • Experience with Adobe Workfront
  • Solid vendor and relationship management skills
  • 5-10 years of experience in product management, project management, and business analysis
  • Fluent in digital marketing terminology
  • Strong understanding of SDLC
  • Ability to manage a project from start to finish and on-time
  • Highly organized and able to work on multiple projects/clients simultaneously
  • Experience in Agile and Scrum methodologies
  • Polished and confident communication and presentation skills (verbal and written) with an emphasis on client-facing situations
  • Proficient in Microsoft Office (Microsoft Word, Excel, PowerPoint, SharePoint, Visio)
  • Results driven, self-motivated, self-starter Skills Desired:
  • Subject matter expert in Adobe's Marketing Cloud and product integration, especially around content management, analytics, segmentation, and targeting
  • Knowledge of interactive marketing initiatives and terminology (Paid Search, SEO, Affiliate, Comparison Shopping Engines, Email)
  • Experience in Financial Services
  • Experience using JIRA
  • Experience with Qualtrics
  • Education Bachelors Degree

Looking forward for your reply.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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