Brand Director of Nutraceuticals

Brand Director of Nutraceuticals

Remote, but needs to be on-site in Irving, TX, one week per month

Full-Time/Director Hire

Job Description

The Brand Director of Nutraceuticals will be responsible for managing the product life cycle and new product development that will contribute to the company's profitability and strategic vision. The position will require a blend of strategic thinking, analytical skills, and organizational influence. Translate complex analytical tasks into actionable insights and easily consumable outputs. Key success factors in this role include strong product and project management skills, attention to detail, financial acumen, self-starter attitude, sense of urgency, practicality, agility, collaboration, communication, and data driven decision making.

Duties and Responsibilities

• Develops a comprehensive strategy to drive sales and profitability of the nutraceutical portfolio, including managing the full lifecycle of products within the portfolio, while utilizing data analytics to guide decision-making.
• Creates Nutraceutical campaigns to highlight key product values for field sales success.
• Interfaces with clinical to translate key finding to approves sales copy
• Prepares and distributes performance reports and uses data analytics to ensure sales and profit objectives are accomplished and identify trends, forecast future sales, and recommend corrective actions as needed.
• Drive and champion data fluency through the creation of standardized metrics, intuitive dashboards, and compelling business insights.
• Monitors and evaluates the competitive landscape using market research and data analytics to identify white space opportunities or points of differentiation. Attends key industry trade shows, including Expo West and Supply Side West.
• Translates patient insights and competitive intelligence into the development of an innovation pipeline, in cooperation with R&D and Supply Chain to provide a full line of differentiated products, each meeting target patient needs and offering the highest competitive value. Leverages analytics to prioritize projects and optimize resource allocation.
• Works with the Executive Team to identify and prioritize product initiatives using data-driven insights. Acts as liaison with all other corporate functions to ensure business initiatives receive necessary focus.
• Partners with other departments on product go-to-market strategy.
• Monitors online pricing to ensure Minimum Advertising Pricing (MAP) is being maintained by the network, using data analytics tools to track pricing trends and identify potential issues.
• Other duties as assigned.

Required Experience/Skills

• Must have experience in dietary supplements, or related healthcare and ecommerce space.
• Experience with Amazon Marketplace is preferred.
• Minimum 7+ years' experience in product marketing or ecommerce
• Strong verbal, written and presentation communication skills.
• Ability to parse data that can drive actionable insights and decisions.
• Ability to influence cross-functional teams.
• Significant experience in Product or Brand Management, with a strong emphasis on data analytics and insights.
• Demonstrated success launching commercially successful products, using data-driven strategies.

Education

• Bachelor's degree (MBA preferred, or a degree in a related field with a strong analytical focus).

Pay Summary & Benefits Summary

• Salary up to $235k depending on experience
• Bonus & Stock Options
• Healthcare, Dental, Vision, Life Insurance, and 401k

Join this growing and expanding team as they build out this new product vertical into new markets!

Nutraceutical | Minimum Advertising Pricing (MAP) | Product/Brand Management | Dietary Supplements | Marketing