Senior UX Website Designer

Full Time, onsite
New Park Creative
Hartford, United States of America

Salary undisclosed

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BACKGROUND

New Park Creative is a place where creativity is valued and celebrated as a means to provoke change. We are a team of passionate marketers, artists, and visionary thinkers dedicated to providing innovation in brand marketing for B2Bs. We leverage our deep tactical expertise to craft and share stories that connect and engage with audiences.

We believe that true marketing considers and revolves around the customer at every stage of their experience and that all members of the organization have the ability to contribute to the success of its marketing efforts.

We are thoughtful and intentional in the execution of our creative projects, blending our love for brand storytelling and human connection with best practices for tactical execution, including SEO and social algorithms, and UX principles of design.

Our team shares the following values: a passion for creating, authenticity, a helping mindset, the desire to surprise and delight, a culture of collaboration, and embracing change.

We encourage you to join our extended team as we build something special together!

JOB DESCRIPTION

We are seeking a freelance Senior User Experience Designer who thrives on collaborating with strategists and creatives to shape outstanding brand experiences. You excel in user-centered design, working seamlessly with clients and team members to create impactful, collaborative brand journeys.

As the UX designer, you will craft engaging and intuitive user experiences and interface designs. By closely collaborating with the product and development teams, you will deliver high-value design solutions. Your key responsibilities include developing information architecture, user stories, wireframes, and prototypes. You'll evaluate data to identify design strategies and opportunities, overseeing the user experience from concept to launch.

Additionally, you'll translate user needs and business requirements into tangible, impactful design expressions. When incorporating user feedback, you will ensure consistency and a cohesive brand experience across all touchpoints.

RESPONSIBILITIES

As a creative agency, working for New Park is fun, rewarding, and exciting. Here’s what to expect from the day-to-day within this role:

Create annotated wireframes (both high-fidelity and low-fidelity) that illustrate how content and design can bring our clients’ business strategy and brand to life while meeting real user needs
Create recommended UX artifacts (site map, user flows, low-fi wireframes/mockups and sketches as-needed, documentation and annotations) that will inform and support the design and development phases
Present to internal stakeholders and clients
Create sustainable and scalable UI
Create and implement global design system to the final design
Create overall user flow for products
Provide accurate design specs to the development team
Create design mockups from the initial wireframe to the final clickable prototype
Additionally support other brand design initiatives such as identity system development, marketing collateral and social media assets.

QUALIFICATIONS

5+ years in UX/UI design role
Expert knowledge and skill set in creating design system components and prototypes in Figma, along with proficiency in Adobe CC and other design tools
Design portfolio featuring strong examples of UX/UI design work
Ability to think at a high level about brand and product strategy
Strong visual communication skills with a keen eye for typography, layout, and color
Strong knowledge of responsive and WCAG standards
Experienced in working in the agile product dev system
Ability to prototype designs and support user testing sessions
Detail-oriented, self-motivated with a passion for pixel perfection, consistency, organization, usability, and discoverability
Confidence and excitement in your creative ideas
Excellent communication and presentation skills – you’ll be expected to be able to clearly communicate design decisions and keep track of all projects and documentation.
Self-motivated with the ability to work in a fast-paced, challenging work environment

We’re looking for an individual who is creative and passionate about using their talents for good. Here are some other qualifications necessary for someone to thrive in this role:

General experience across a broad stack of tools and platforms, from Sprout Social to Hubspot, Mailchimp, etc.
Working knowledge of Elementor and other development tools
Experience working with client accounts, including prompt, friendly, energetic communication
Ability to project manage and/or work directly with clients
Comfortable working across multiple brand accounts at once in an agency environment
Exceptional writing skills
Social media management experience, including engagement and understanding of individual social algorithms
Expertise in email marketing tools and platforms
Experience with CRM tools
Experience developing visual media, including both photo and videography
5+ years experience in marketing, creative writing
BA in Design, Marketing, Communications, or related field