Senior Digital Analyst

The Senior Digital Analyst is responsible for analyzing web and mobile app data, contributing to a brand s strategy involving acquisition and retention, designing, implementing, monitoring, testing, and reporting on analytics. They will be using web tools such as Adobe Analytics, Test & Target, Adobe Mobile Services, and Google Analytics to support all facets of the decision-making platform. They will demonstrate the ability to work independently, drawing conclusions from complex data sets and communicating test results clearly to executives, manager and associates.

** Note this is not a marketing analyst position.

Essential Duties/Responsibilities:

Deliver insights, manage and support site optimization efforts using CJA, Adobe Analytics, Test & Target, and Adobe Launch proactively analyze brands for areas of opportunities and actionable recommendations

Work with internal stakeholders to establish KPIs and related metrics for new products, site enhancements and site redesigns

Provide strategic recommendations and support to business, marketing, IT, and UX initiatives that involve testing provide business case support for web/mobile app projects related to digital analytics

Interface and collaborate with business and marketing managers to provide digital analytics support for web strategies and initiatives

Perform quantitative analysis of digital analytics data, acquisition and retention performance, other site metrics, and more.

Design, Implement, and Test analytics via Adobe Analytics on web, mobile app, and offline or disjointed analytics data using and following a standardized SDR

Train and consult junior folks and keep up with the latest Adobe Analytics, Target, Launch, and CJA releases and features

Administer CJA,Adobe Analytics and Test & Target and troubleshoot with internal users and analytics team.

Working Conditions:

Open office environment in conjunction with potentially onsite, hybrid, or remote work classifications.

Occasionally overtime and after-hours work required (40hr max if contractor). Flex Hours allowed upon approval.

Collaborative team work as well as heavily independent work tasks and projects

Travel is minimal and typically related to travel for training or if remote travel on site for team get togethers.

Minimum Requirements:

Minimum 4+ years in digital analytics (3+ being with Adobe Analytics ) with ideally 3-5+ years of combined experience in digital analytics, consulting, web/mobile app analytics, metrics, and optimization based on analytics, however candidates with a strong and provable analytics passion of any experience level will be considered.

Experience in developing and maintaining business reports, performing ad hoc analysis, and delivering business recommendations Experience working with and reporting on digital analytics, financial/business reporting and analysis

Bachelor s degree required emphasis on business analysis, data, project management, marketing, communications, or information systems

Proven ability to administer Adobe Analytics, create report suites and design SDR s

Strong experience creating adobe based processing rules and classifications

Knowledge of or experience with at least one: AEP, CMS, CJA, AES, Google Analytics, or Adobe Test and Target

Expertise in creating complex dashboards with sales funnels, flow paths, fallout charts, cohort tables etc

Required ability to read basic HTML

Preferred Qualifications:

Proven ability in understanding key analytics topics related to adobe analytics such as evars.

Expertise in product string tracking and in general complex Adobe concepts such as data sources

Ability to work independently to meet multiple project deadlines handle multiple tasks switching priorities and focus as needed

Ability to learn new software and concepts quickly ability to learn and adapt to evolving conditions and fluid requirements

Passion for detail with a track record demonstrating initiative, drive and quality output

Excellent oral, organizational and written communication skills troubleshooting and critical thinking skills

Strong and demonstrated problem-solving skills, with the ability to take ownership of problems and see them through to resolution

Highly organized, creative and attentive to detail able to manage, prioritize and bring to completion multiple projects

Excellent interpersonal skills, flexibility to accommodate different situations and temperaments

Persistence, resourcefulness, drive, and ability to work proactively and independently

Master s Degree heavily preferred in business administration, analytics, or marketing

Additional Knowledge, Skills and Abilities:

Experience with CJA, AEP, and/or Google Analytics is a huge plus but not a substitute for the required Adobe Analytics experience.

Nice to have: ability to code and implement in Adobe Launch (ability to write Javascript and basic HTML)

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.