Social Media Manager

We are seeking an experienced Social Media Manager to join our dynamic team and play a pivotal role in scaling our social community while increasing engagement and impressions. Reporting to the Director of Social Media, you will spearhead Color Street s strategy and execution across owned social platforms with a primary focus on video content creation.

Social Media Management:

• Work with the Director of Social Media and larger marketing team to Develop and execute a comprehensive social media strategy across all platforms (Instagram, Facebook, TikTok, Twitter, Pinterest, etc.)
• Create, curate, and manage all published content (images, video, written, and audio)
• Plan and execute social media campaigns that align with marketing objectives and brand messaging
• Analyze and report on social media performance using tools such as Google Analytics, Hootsuite, or similar
• Community engagement: manage reactive escalations and proactive engagement
• Coordinate with internal creative teams by submitting project request forms for asset needs.
• Collaborate with MarComms team to craft messaging for social channels and posts when applicable.
• Present cross-functionally for approvals to ensure social content aligns with brand standards.
• Analyze post performance, track KPIs, and report on industry activity through monthly reports.
• Stay informed on the latest social media trends.

Content Creation:

• Create thumb stopping, engaging, fun, and informative video content that ultimately grow our following by building brand awareness, and sales.
• Conceptualize, script, produce, and shoot short-form video content for our social channels, primarily TikTok, Instagram Reels, Facebook and YouTube.
• Manage short-form video content from internal creative by contributing to briefs, providing feedback, assisting with filming/capturing, and making edits.
• Produce content including filming, modeling, and editing.
• Support cross-functional team content needs for organic social support.
• Cover events and brand photoshoots by attending, capturing content, and editing footage.

Qualifications:

• Bachelor's degree or higher coupled with 2-4 years of relevant experience in social media marketing.
• In-depth knowledge of social media platforms including Instagram, TikTok, YouTube, X, Pinterest, and Facebook.
• Ability to work well in a fast-paced environment with a flexible, positive, and solutions-driven attitude.
• Understanding of photo and photo editing resources such as Photoshop, Lightroom.
• Demonstrated experience working with video editing platforms such as CapCut, InShot, Canva, Adobe Premiere Pro, or other.
• Basic understanding of design resources such as Canva.
• Excellent writing, editing, and proofreading skills.
• Strong organizational, detail-orientation, and project management skills.
• Ability to work independently and as part of a team.
• You work well under deadlines, deftly prioritizing and multitasking as needed.
• Strong problem-solving and troubleshooting skills.
• Open to travel opportunities.
• Existing social content portfolio or digital body of work required