Audience Development Intern

Deadline to apply for KQED Internships is Friday November 8th, 2024. Please state which internship(s) you are applying for in your cover letter and apply to each one individually.

This is a paid internship, working 16 hours per week from January 21, 2025 through June 27th, 2025. Current Salary is $18.67 per hour.

The Audience Development intern will be part of a team whose goal is to ensure that the value of KQED s public media mission extends consistently into all audience-facing touchpoints on digital, primarily across email and social media. The role works closely with the Email Marketing Strategist, and team members across Content, Membership, Product, IT and Creative, to execute strategic campaigns, build an audience-first newsletter and email experience, and help execute day-to-day email marketing needs.

KQED envisions a public media organization with a culture that centers on human dignity, equity, and belonging. This will enable us to better serve and reflect the Bay Area through diverse and inclusive storytelling.

We value the contributions of marginalized people in society including Black, Indigenous, and all people of color, people with disabilities, and LGBTQIA+ people and we believe that these communities must be centered in the work we do, and we strongly encourage members of these communities to apply.

The mission that drives us:

KQED provide citizens of Northern California with a community-supported alternative to commercial media. We provide citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone and engage audiences to share their stories. We help students and teachers thrive in 21st-century classrooms, and take people of all ages on journeys of exploration- exposing them to new people, places and ideas.

This role requires working in KQED's newly renovated headquarters and working in the field. KQED requires employees to be fully vaccinated against COVID-19.

• Support newsletter development by sourcing digital assets, writing copy, building the email, and scheduling
• Support social media content program on KQED s main accounts by contributing to the scheduling, sourcing, and creation of content across major social platforms
• Track, analyze, and measure email performance data against KPIs and share findings with newsletter stakeholders
• Support optimizing KQED s lead-generation tactics across the website and social media platforms, brainstorm ideas for enhancing sign up experience, and help implement A/B testing with various campaigns
• Help execute strategic efforts in growing newsletter subscribers
• Stay up-to-date on the latest email marketing innovations, trends, and best practices and share insights with the Email Marketing Strategist
• Participate in brainstorming sessions to better optimize email marketing strategy and campaigns

Knowledge/Experience Required:

• Interest in email and social media marketing
• Experience editing and writing copy for emails, social media or newsletters
• Ability to effectively find, collect, assimilate, and analyze data
• Strong writing skills
• Willingness to learn and participate
• Strong interpersonal and organizational skills

Knowledge/Experience Desired

• Experience using an email service provider, Salesforce Marketing Cloud a plus
• Experience using social media schedule manager, Sprout Social a plus
• Have experience with workflow apps and software such as Google Docs/Sheets/Slides and Slack
• Have an interest in public media
• A sharp eye for design and aesthetics
• Experience using Canva or Adobe Photoshop to create graphics or other digital assets
• Curiosity about audience behavior and tendencies across digital platforms
• Have love for the Bay!

Growth & Development Opportunities:

Audience Development interns have a huge impact on what we do. You are a full-fledged member of our team and your life experience, opinions, and ideas are valued. As part of the Audience Development team you will learn what it means to put the audience at the center of strategic content and marketing plans. This internship will help develop your digital, analytical, and communication skills. We ll work with you to have a proof-of-work project at the end of the internship. If there is anything specific you want to learn about Audience Development, we are happy to accommodate and help make it happen.

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