Digital Product Manager - Loyalty

The Product Owner, Loyalty and Bonusing will help manage, improve, and integrate the loyalty and bonusing programs used by Scientific Games across the online lottery and loyalty programs we operate. You will be responsible for new feature ideation and development, as well as maintaining existing products and features. The ideal occupant of this role will be expected to not only bring ideas to the table, but also justify and execute on them.

• Own the Loyalty & Bonusing road map for new and existing loyalty jurisdictions, as well as online lottery programs.
• Develop and manage a loyalty program integration for online lottery sales programs.
• Intimately understand the loyalty & bonusing capabilities of our current products.
• Conduct market research to come up with new bonusing ideas, and keep the program up to date with current bonusing trends and features.
• Develop feature enhancements such as new bonusing methods & loyalty innovations
• Foster the relationship between bonusing, loyalty, and CRM to ensure cohesiveness among all channels.
• Research current trends in the lottery and gaming space as they pertain to promotions and bonusing, and provide product recommendations for improvements
• Oversee product integrations from start to finish to ensure they meet business needs and fulfill defined requirements.
• Be in tune with the fast-paced Lottery and gaming space, along with the players that interact with it.

Required Experience:

• Minimum of 3 years proven digital marketing and product development experience.
• Understanding of loyalty program points economies.
• Experience increasing customer engagement with new loyalty and bonusing concepts.
• Proven track record of successfully implementing new technologies and consumer facing digital products.

Preferred Experience:

• Knowledge of retail/lottery operations is helpful, but not required.
• Understanding of online, as well as brick and mortar loyalty programs.

Knowledge, Skills, & Abilities:

• Excellent written and verbal communication skills, including the ability to turn conceptual feature/functionality into strategic actions.
• Experience with project management methodologies like Agile/Scrum is preferred.
• Tech-savvy with a passion for new technologies.
• Strong communication skills and the ability to work with key stakeholders, both internal and external.
• Internal/external presentation skills a must.
• Experience working in a team-oriented, collaborative environment.
• Strong starter who can quickly get up to speed on new markets and products.
• Strong affinity for understanding target audience needs and buyer priorities.
• A strong work ethic necessary to succeed in a dynamic, fast-moving and results oriented environment.
• Travel requirements will be minimal

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, stand, walk, bend, use hands, operate a computer, and have specific vision abilities to include close and distance vision, and ability to adjust focus working with computer and business equipment.

Work Conditions

Scientific Games Corporation and its affiliates (collectively, "SG") are engaged in highly regulated gaming and lottery businesses. As a result, certain SG employees may, among other things, be required to obtain a gaming or other license(s), undergo background investigations or security checks, or meet certain standards dictated by law, regulation or contracts. In order to ensure SG complies with its regulatory and contractual commitments, as a condition to hiring and continuing to employ its employees, SG requires all of its employees to meet those requirements that are necessary to fulfill their individual roles. As a prerequisite to employment with SG (to the extent permitted by law), you shall be asked to consent to SG conducting a due diligence/background investigation on you.

This job description should not be interpreted as all-inclusive; it is intended to identify major responsibilities and requirements of the job. The employee in this position may be requested to perform other job-related tasks and responsibilities than those stated above.

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