Vice President, Member Recruitment & Retention

The core function of this co-lead position is to develop and operationalize a detailed and measured LeadingAge membership recruitment/retention strategy in collaboration with assigned state partners in joint membership states, and on behalf of LeadingAge National in non-joint states. This role drives membership recruitment and retention strategies, applying strong relationship skills, timely follow through and consistent collaboration with LeadingAge colleagues and state partners. This position will report to the SVP, Member & State Partnership

In Support of LeadingAge Strategic Pillars:

In collaboration with our state association partners and LeadingAge staff, strengthens our organizational capacity, communicates a compelling value proposition, establishes a prioritized member prospect pipeline and pursues prospects, ensuring membership growth.

Essential Duties and Responsibilities:

• Recruitment: Develops and executes recruitment strategy development and implementation in assigned states, based on a solid prospect list and conveying a forward-thinking, compelling value proposition. Responds to all inquiries and generates membership leads in assigned joint and non-joint states by tracking, documenting and ranking priority prospects. Spearheads national recruitment campaigns (e.g., targeting multi-state prospective members, specific provider service lines, new member categories). Acts on leads from assigned state partners, colleagues, data interactions, website, and other sources in a timely manner (e.g., non-member interactions, non-member conference attendees, ZoomInfo prospects). Creates new member accounts in Nimble. Serves as point-person for unique, time-sensitive opportunities to generate interest in LeadingAge membership. (30%)
• Retention: Develops, assesses and evolves retention strategies focused on existing and at-risk members in assigned joint and non-joint states. Works in collaboration with state partners to reinforce member value and sustain engagement. Keeps apprised of member priorities and responds expediently to member inquiries. Provides exceptional customer service. (25%)
• State Partner Collaboration: Partners with assigned states on recruitment, engagement and retention of joint members. Participates in assigned state virtual board meetings, also serving as an informational resource for these state partners. Maintains consistent communication and supports collaborative activity with state partners to enhance member satisfaction. Co-leads the Membership Network. (20%)
• Member Support: Launches an automated member welcome process and reaches out personally to new CEOs/CEMOs. Promotes member networks and adds peer groups in response to member needs. Via member convenings, state partner feedback, conversations with members, etc., identifies opportunities for LeadingAge to address member needs and challenges, to attract new members and promote satisfaction among existing members. Serves as LeadingAge representative to organizations that serve overlapping members (e.g., UNITE) and initiatives (e.g., Rural Task Force). (15%)
• Collaboration and Communication: Collaborates cross-functionally with marketing/communications, knowledge team, policy and other teams to ensure a strong value proposition and enhance the transformative impact of LeadingAge. (10%)

Qualifications, Knowledge and Skills:

• College degree and a minimum of 10 years of experience in long-term services and support and/or membership recruitment & retention with a proven track record of executing effective member recruitment and retention strategies that have led to positive membership growth; or, an equivalent combination of education and experience required.
• Strong communication, interpersonal and public speaking skills are required to represent the Association at state and national functions, including the ability to actively listen, influence, negotiate, foster cooperation through coalition-building and maintain effective relationships with members, state association executives, staff and other key leaders and stakeholders by providing exceptional customer service and effective leadership.
• Demonstrated understanding of association management and membership functions including understanding of association management software, preferably Salesforce, and high proficiency with MS Office Suite; and, knowledge of CRM databases and other web-based applications is essential.
• Must have the ability to travel up to 25% of the time to meetings, conferences, state associations and member communities, etc. to recruit, engage, develop and maintain strong relationships with state partners and members.
• Knowledge of older adult services preferred. Demonstrated ability to remain aware of issues affecting aging services is essential.

Diversity, Equity & Inclusion Commitment:

LeadingAge recognizes the intersectionality of ageism, racism and other forms of discrimination. We are committed to being a just, inclusive, antiracist and equitable community that values and honors the unique qualities, wisdom and lived experience of all people. We are steadfast in our commitment and will invest in opportunities to foster a diverse, equitable and inclusive community, where all are able to meaningfully contribute and thrive.

ADA Specifications

• Ability to communicate information and ideas so others will understand.
• Ability to learn/translate/refer to technical material and produce extensive written communications.
• Ability to travel to external meetings both locally and nationally, including periodic overnight travel.
• Normal work requires frequent use of the telephone and computer (monitor, keyboard, mouse).
• Ability to be mobile at Annual Meeting; Leadership Summit Conference; and other meetings and events.
• May be required to move about frequently in the office to access file cabinets, office equipment, attend meetings, etc.
• May require standing/sitting for prolonged periods of time during meetings and conferences.
• Must be able to communicate in large gatherings and conduct educational seminars with technology so others will understand. visual equipment.

Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to [email protected]. In your email, please include your name and preferred method of contact, and we will respond as soon as possible.

Compensation & Benefits

The salary range for this D.C. based position is $150,555-$158,479 based on a 37.5-hour work week for this exempt position. Salary offered may vary depending on relevant factors as determined by LeadingAge, which may include, but are not limited to, background and experience, knowledge, skills and abilities, certifications and licensures internal salary ranges, geographic location and other organizational needs. Salaries for candidates hired outside of the DMV will have salary adjusted using Economic Research Institute’s, Geographic Tool Assessor.

For full-time positions, we offer:

• Flexible Vacation after successful completion of the introductory period
• 15 hours of Volunteer Time; 22.5 hours of Personal Time
• Accrue 12 days of sick leave per year, to maximum of 60 days or 450 hours.
• The full health & wellness benefits package includes medical, dental, short- and long-term disability and life insurance. Generous employer contributions to medical, dental and vision premiums. Employer paid short- and long-term disability life & AD &D and long-term care.
• Employer contribution to Health Savings Account (HSA)
• Discounted on-site parking.
• 11-paid holidays
• Opportunity to join our 403(b) savings & retirement plan upon hire by making voluntary contributions. After you have completed one year of service, LeadingAge will match up to 3% of your own per pay period contribution. And LeadingAge will contribute an additional 4% of your semi-monthly gross salary each pay period as a basic employer contribution.

We are an equal opportunity employer committed to attracting and maintaining a diverse work force. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, status as a crime victim, disability, protected veteran status or any other characteristics protected by federal and District of Columbia laws.

We seek talented, dedicated professionals who have a genuine interest in helping us fulfill our promise to: Inspire. Serve. Advocate.

The above statements are intended to describe the general nature and level of work being performed by the individual(s) assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. Management reserves the right to modify, add, or remove duties and to assign other duties, as necessary.

To apply, visit

https://leadingage.org/working-leadingage/