Advertising Research and Insights Manager

As the Advertising Research and Insights Manager, you will lead research initiatives that fuel creative strategies and make Best Buy advertising campaigns more effective. You'll dig into data to uncover insights that inspire our creative, marketing and media teams, ensuring everything produced resonates with our audience. In this role, you'll collaborate across departments to translate consumer behavior and market trends into actionable, data-driven strategies. If you're curious, strategic and passionate about using research to drive creative success, this role will give you the chance to make a big impact.

This role is hybrid, which means you will work some days at a Best Buy location (Corporate Campus, Richfield, MN) and some days virtually from home or another non-Best Buy location. The recruiter or hiring manager will provide more details during the hiring process.

What you'll do

• Lead and manage research projects to inform creative, marketing, and media strategies.
• Work with cross-functional teams to translate consumer insights into compelling campaigns.
• Manage the research budget and partner with external research vendors to stay on track.
• Present key findings and recommendations to stakeholders and senior leadership.
• Ensure Best Buy advertising strategies are informed by data and continuously optimized.

Basic qualifications

• 5 years of experience in market or advertising research or consumer insights
• 5 Years of strong analytical skills with experience in both qualitative and quantitative research.
• 5 years of experience of presenting research findings in a clear and compelling way
• 5 years of experience supporting a marketing teams to guide strategic way

Preferred qualifications

• Familiarity with consumer behavior and media trends.
• Strong project management skills and the ability to balance multiple projects.
• Excellent communication and storytelling skills for delivering insights to diverse teams.
• Bachelor's degree in marketing, advertising or a related field

What's in it for you

We're committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.

Our benefits include:

• Competitive pay
• Financial savings and retirement resources
• Generous employee discount
• Support for your physical and mental well-being

About us

As part of the Best Buy team, you'll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life - in our stores, online and in customers' homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We're committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.

Best Buy is an equal opportunity employer.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.