Vice President of Digital Marketing

Primary Responsibilities:

• Set digital marketing strategies using all necessary methodsand instruments (e.g. brand websites, Amazon tools, PPC, emails, social media (TikTok, Facebook, Instagram, Twitter, Google/YouTube), SEO Optimization, Google Analytics, podcasts, vlogs, blogs etc...)
• Createa unique social strategy (paid / organic) across all digital platforms with the goal of driving meaningful social media engagement, increasing brand and product awareness, and generating significant audience growth
• Will drive creative strategy and lead the team in developing edgyand creative content that embodies our brands voice, storylines, value and overall aesthetic
• Develop monthly content calendars inclusive of all key product launches, culturally relevant moments, and branded content series (all platforms)
• Propose real-time content based on social media trends and relevant trending conversations
• Continuously improve content concepts by analyzing performance metrics (KPIs), evaluating ROI, assessingcompetitors’ social and digital landscape, and embracing the latest features across various digital platforms
• Optimize the user experience on the company's websites and assisting with the landing page creation
• Researching and tracking consumer purchase behavior
• Build a function and a team

Minimum Qualifications

• BA in digital marketing, marketing, advertising or related discipline
• At least 5+ years of recent and expert knowledge of, and experience in,digital marketing, social media, digital content creation and brand marketing withinthe hard-goods consumer products industry (consumer electronics preferred)
• Demonstrated experience and success in Consumer Products and "Hard Goods" an absolute requirement
• Experience in brand marketing analytics, andin u sing web analytictools
• Experience working in a fast-paced, collaborative team environment
• Possesses strong project management skills, managingmultiple projects at once while meeting deadlines
• Excellent oral and written communication skills, as well as ability to present and explain technical and business information in a way that establishes rapport, persuades others, and gains understanding
• Must have a high degree of motivation and work well both as an individual and within team environment
• Familiarity with reading and interpreting social listening and digital analytics