Email Marketing Specialist

We believe in the power of empathy, compassion, and meaningful connections. We believe personal safety and security are the antidotes to fear and anxiety. It s a philosophy that is central to everything we do, and traces back to our beginning. It is what defines and differentiates us, and informs our core beliefs.

As a member of the team, you can expect to:

Make a difference through your work You ll be proud to tell your family and friends about what you do.

Gain significant career experience only obtained within a fast-growing organization Entry-level roles through executive leadership.

Feel fulfilled and have fun We work hard but make the time to build meaningful relationships and celebrate the wins.

The Role:

The Email Marketing Specialist will drive the development and deployment of key email marketing campaigns for existing customers and prospects. This role will execute the email marketing strategy and be responsible for building emails, maintaining segment lists, testing, and launching emails in our marketing automation system, Microsoft Dynamics 365. This position will work closely with marketing leaders and brand managers to plan and schedule email programs across different end markets, products, and target audiences.

What You Get To Do Everyday:

Execute all phases of an email campaign including building emails, creating target segments, A/B testing, and launching emails in Microsoft Dynamics 365.

Perform testing for all email campaigns, ensuring email logic, design, and copy are correct and render across different clients/devices.

Oversee the email marketing calendar including monthly customer and prospect newsletters, end-market campaigns, and other ad-hoc emails.

Integrate design, content, and brand strategy into the email marketing strategy.

Build supporting lead-generation content including landing pages and forms.

Report on monthly metrics and KPI s (open rate, click-through rate, conversion) and advise on areas of optimization.

Participate in creative brainstorming sessions within the marketing team to conceptualize new campaigns.

Collaborate with the marketing automation team to optimize and scale the marketing automation platform.

Assist with the implementation of automated nurture and drip campaigns.

Perform other position-related duties as assigned.

You Need to Have:

Bachelor s degree in marketing, business, communications, or related field

Two years or more of work experience in email marketing analytics or digital marketing

Experience working with data segmentation, reporting within a client relationship management (CRM) system, and a marketing automation system

Experience building and editing email templates

Knowledge of HTML & CSS

Knowledge of email marketing best practices

Ability to analyze data to execute new campaigns or modifications of existing programs and process based on trends and data

Ability to prioritize effectively to meet deadlines, adapt, and work well under pressure

Ability to communicate complex information accurately to a broad audience

Strong attention to detail

Ability to multitask, prioritize and organize efficiently

Accountability for work produced

Positive attitude, high-energy

Well-developed interpersonal skills

Outstanding written and verbal communication skills

We'd Love to See:

Experience working with the Microsoft Dynamics platform (or similar marketing automation email platform)

Experience working with analytical and data-driven systems

What We Offer:

Annual company performance bonus

Comprehensive benefits package

401k

Pay Details: $60,000.00 to $70,000.00 per year

Search managed by: Steven Docter

Equal Opportunity Employer/Veterans/Disabled

To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.lhh.com/us/en/candidate-privacy

The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:

• The California Fair Chance Act
• Los Angeles City Fair Chance Ordinance
• Los Angeles County Fair Chance Ordinance for Employers
• San Francisco Fair Chance Ordinance