Marketing Content Specialist

Candidate Location Requirements: Remote

Chance for Extension (Y/N): Yes, based on budget

Top 3 Hard Skills Required + Years of Experience

• Experience with Project management (ability to manage multiple projects at a time)
• experience with Campaign Management; Experience in managing digital content and event campaigns, with B2B marketing skills
• experience with Microsoft Suite Proficiency; Familiarity with SharePoint, Excel, Outlook, Microsoft Teams, and Word

Typical Day in the Role

• Purpose of the Team: The purpose of this team is United States central marketing organization.
• Key projects: This role will contribute to documenting processes in a centralized place, assisting with the creation of a program playbook, although this is not confirmed, focusing on AI and Copilot topics, and emphasizing project management skills, managing multiple projects, and ensuring content meets brand standards

Typical task breakdown and operating rhythm: The role will consist of the following,

• 50% project management / agency management and process documentation
• 40% content development and management
• 10-20% meetings / collaboration

Position Overview:

• We are seeking a highly skilled Marketing Content Developer with a strong background in technology, B2B marketing, project and agency management, and writing engaging marketing copy.
• The ideal candidate will have extensive experience in stakeholder management and communication, while demonstrating exceptional attention to detail.
• This role involves developing and managing content for the Integrated Marketing Content Team’s business initiatives and enhancing client brand voice and impact through strategic content creation and distribution.

Key Responsibilities:

Content Development and Management:

• Create compelling content related to deadline-driven customer-facing events and activities, ensuring alignment with the Customer Experience Team’s business initiatives.
• Drive direction for agency supplied content and provide clear guidance to agency writers to enhance quality and consistency.
• Develop a variety of content types including infographics, e-books, videos, social media assets, event content, blog posts, and customer stories.
• Organize and maintain all content-related documents in a centralized SharePoint repository, ensuring accessibility, version control, and collaboration across teams.

Stakeholder Management:

• Partner with content agencies to manage content marketing budgets, schedules, and communications.
• Maintain strong, professional relationships with stakeholders to ensure successful project execution and content alignment with business objectives.

Agency Management:

• Work with multiple agencies for various projects, ensuring clear communication, effective collaboration, and timely delivery of project requirements.
• Coordinate and manage the workflow between internal teams and external agencies to align with project goals and timelines.

Brand Voice and Influence:

• Enhance the influence and effectiveness of the company's brand voice by amplifying key narratives and initiatives to expand its reach and impact.
• Serve as a champion for the brand’s voice, tone, and visual identity by adhering to the company’s style guide, enforcing editorial standards, and ensuring all content maintains high-quality and consistency.

Campaign Execution and Analysis:

• Manage the execution of content marketing campaigns, professional stakeholder communication, and adherence to timelines and SLAs. Ensure all projects are deadline-driven and meet specified requirements.
• Own and organize all campaign deliverables driving timely reviews and handoffs between stakeholders and agency.
• Analyze marketing initiative results to provide insights and recommendations for future campaigns; Communicate findings effectively to relevant stakeholders.

SEO and Online Presence:

• Implement SEO best practices to optimize the company's online presence and drive organic traffic to digital channels.
• Identify opportunities to leverage and expand existing content by diversifying its use across various channels, ensuring engagement and maximizing its lifespan.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience in technology, BDM marketing, project management, and technical copywriting.
• Strong stakeholder management skills with a track record of effective communication and collaboration.
• Demonstrate exceptional organizational skills and meticulous attention to detail, coupled with a strong commitment to delivering high-quality work.
• Proficiency in SEO best practices and digital content optimization.
• Demonstrate excellent organizational and multitasking abilities, managing multiple projects simultaneously to meet deadlines and deliver high-quality results.
• Ability to analyze data and translate insights into actionable strategies.
• Experience managing relationships with multiple agencies and coordinating cross-functional teams.