Marketing Specialist - Ad Operations

General information

Career area
Marketing

Country
United States

Work Location(s)
601 S. Tryon Street, NC

State
North Carolina

City
Charlotte

Remote?
No

Ref #
18593

Posted Date
Wednesday, October 9, 2024

Working time
Full time

Ally and Your Career

Ally Financial only succeeds when its people do - and that's more than some clichpeople put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You're constantly evolving, so shouldn't your opportunities be, too?

Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

The Opportunity

The Marketing Specialist - Ad Operations will play a meaningful role in leading all executional aspects of paid digital media campaigns - pertaining to tagging, tracking, audience verification, data capture strategy and overall media technology - to ensure the timely launch and accurate execution of advertising campaigns. The ideal candidate has a passion for the digital media landscape; operates with high attention to detail and process orientation; possesses excellent communication skills, and can conceptualize and collaborate across teams.

Ally work location is Charlotte NC - In office role with hybrid schedule

At this time, Ally will not sponsor a new applicant for employment authorization for this position.

The Work Itself

• Act as liaison with paid media strategy / planning / buying teams, creative partners, analytics teams and external parties (e.g., publisher partners, measurement vendors) regarding planning, tracking, scheduling and delivery of campaigns.
• Support all paid digital media trafficking needs by strategically structuring and maintaining media placements, creative assignments and ad rotations within a third-party ad serving platform.
• Organize and distribute ad tags and creative assets to end media partners.
• Generate, append and manage additional tracking components to facilitate advanced measurement plans (e.g., brand lift survey, audience activation, verification).
• Support daily QA (Quality Assurance) and timely troubleshooting of all media placements, tagging and floodlights / vendor pixels for on-site tracking implementations to ensure proper tracking.
• Educate and assist internal and external teams on standard trafficking workflows and third-party ad serving systems.
• Work closely with manager to serve as a point-of-contact between advertising technology and internal business units.
• Proactively communicate with all internal teams (e.g., paid media, analytics, creative) at the onset of a campaign kickoff to identify and implement all creative and technical requirements.
• Effectively juggle and manage multiple line-of-businesses, campaigns and stakeholders.
• Comfortably navigate a risk-averse, fast-paced and dynamic working environment, supporting financial products / businesses.

The Skills You Bring

Basic Qualifications

• 1+ years of ad operations experience in trafficking paid digital media buys and managing campaign execution - whether client side, agency side or within the digital industry (e.g., DSPs, ad servers) required
• Proficiency and hands-on experience with Google Campaign Manager 360 third-party ad serving platform required.
• Highly process-oriented and thrives on strong attention to detail.
• Highly organized with efficient multi-tasking and time management skills.
• Works well under pressure and is able to meet tight deadlines.
• Innate curiosity and loves problem solving / troubleshooting.
• Capacity to work both independently and collaboratively.
• Agility to succeed in a fast-paced and dynamic environment.
• Effective communication skills with a can-do attitude and desire to get things done.

Preferred Qualifications

• Experience with third-party ad verification and survey partners (e.g., Integral Ad Science, DoubleVerify, Kantar).
• Experience with Mobile App Tracking solutions (e.g., Kochava, Appsflyer, Adjust).

How We'll Have Your Back

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:

• Time Away: 11 paid holidays, 20 paid time off days, and 8 hours of volunteer time off, yearly (paid time off is prorated based on start date)
• Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
• Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
• Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchersprogram and other employee discount programs.
• Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.
• To view more detailed information about Ally's Total Rewards, please visit this link: ;/li>

Who We Are:

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit ;br>
Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

Base Pay Range: $55000 - $80000 USD

An individual's position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.

Incentive Compensation: This position is eligible to participate in our annual incentive plan.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.