Paid Media Strategist

Full Time, onsite
The Keller Group
Greater Phoenix Area, United States of America

Salary undisclosed

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Title: Paid Media Strategist

Location: Greater Phoenix, Arizona Area

Work Schedule: 100% Remote (MUST BE LOCAL TO PHOENIX)

Salary: $60-70k DOE

A Paid Media Strategist job is now available via The Keller Group. This position will be 100% remote, and requires candidates be based out of the Greater Phoenix, Arizona area.

The Paid Media Strategist will be responsible for strategy and execution of digital media campaigns. We're looking for a hands to keyboard strategist that can be an actual "doer" as well as provide insights and strategy into maximizing omni-channel campaigns and driving performance. This is a fantastic opportunity for someone looking to add value and have their voice heard, while also being supported and having the opportunity to partner with a dynamic and award-winning team.

Responsibilities:

Develop omni-channel media strategies that maximize ROI and drive performance across Google, Meta, TikTok, Bing, etc.
Manage multi-media campaigns across platforms for clients including but not limited to planning, buying, negotiating digital and paid social media campaigns (display, video, mobile, native, PPC, etc.)
Performing reporting, optimization, and analysis across all budgets, plans, presentations, etc.
Telling story via numbers and data - tracking, reporting, and analyzing web analytics and paid media campaigns/performance. Identify any trends, insights, or opportunities for improvement, etc.
Consult with clients and provide strategic partnership in terms of media goals, campaign planning, recommendations, performance, etc. Lead media plans and proposals for new business. Provide support in client presentations to ensure understanding of paid media strategy, channels, expectations for growth, and reporting on numbers and telling story behind data and campaign performance.
Research and analyze media options and campaign performance to identify new trends or adjust campaigns to increase performance and deliver better results.
Provide custom reports and present to department leaders and executives on campaign results.

Qualifications:

Bachelor’s in Advertising, Marketing, or related field of study
Ideally 2+ years of professional experience leading the tactical execution of paid media programs
MUST have background across all Google platforms such as Data Studio, Suite, Tag Manager, Google Analytics, etc.
MUST have experience managing paid media campaigns across Google, Meta, Bing, TikTok, etc.
Management of programmatic media campaigns in one or more DSPs (The Trade Desk, Basis, etc.) and making recommendations, optimizations, pacing management, and reporting
Proficient with Microsoft Office (Advanced Excel – Pivot Tables, Lookups, etc.)
Tableau Dashboard experience is a bonus!
Strategy and set-up of pixel implementation and conversion tracking across tag management and media platforms

Benefits: