National Director of Visual Merchandising

Job Title: National Director of Visual Merchandising

Department: Marketing

Reports to: VP of Marketing

Effective Date: 10/8/2024

DreamFields is one of the top 5 cannabis companies in the industry through our leading #1 pre-roll brand, Jeeter. The company is very passionate about producing world-class marketing, high quality, innovative products, delivering unprecedented customer experiences, having cutting-edge operations, and curating an amazing company culture & thriving work environment. With over 1500+ employees we are proud to be one of the most loved employers in the industry. The company continues to experience exponential month-over-month growth as one of the fastest-growing companies in the cannabis industry and we have begun our aggressive national expansion to all the legalized cannabis states in the USA.

Job Summary: The National Director of Visual Merchandising (NDVM) will oversee the development and execution of the visual merchandising strategy for Jeeter's product lines. This role is crucial in ensuring that all digital and in-store visuals align with our brand's identity, enhance customer engagement, and optimize sales. The NDVM will work closely with the marketing, procurement, and sales teams to ensure seamless integration of visual merchandising at all touchpoints, from concept to execution.

Key Responsibilities:

Visual Strategy Development:

• Develop and lead the visual merchandising strategy across all retail and digital platforms, ensuring alignment with the brand's vision and marketing goals.

Alignment with Procurement and Marketing:

• Collaborate with the procurement team to ensure the sourcing of high-quality merchandising materials.
• Ensure all marketing visuals and point-of-purchase displays are produced on time and meet brand standards.

Layout & Design:

• Oversee the design and layout of pop-up displays, ensuring a cohesive and appealing customer experience that promotes product visibility and maximizes sales potential.

Digital Visual Merchandising:

• Partner with the e-commerce and digital teams to create an engaging and consistent visual presence online, ensuring that digital assets reflect in-store displays.

Vendor Management:

• Work with external vendors and suppliers to procure marketing and merchandising goods, ensuring quality, cost-effectiveness, and timely production.

Cross-Functional Collaboration:

• Collaborate with marketing, sales, and product teams to integrate visual merchandising plans into broader promotional campaigns and product launches.

Trend Analysis:

• Stay ahead of industry trends, particularly in CPG/FMCG, and apply innovative merchandising techniques to enhance brand presence and customer engagement.

Budget Management:

• Manage the visual merchandising budget, ensuring efficient use of resources while maintaining high visual standards.

Team Leadership:

• Lead, mentor, and develop a team of visual merchandisers, ensuring optimal performance and fostering a culture of creativity and collaboration.

Qualifications:

Education:

• Bachelor's degree in visual Merchandising, Marketing, Design, or a related field.

Experience:

• Minimum 7-10 years of experience in visual merchandising, preferably within the CPG or FMCG sectors.
• Proven experience working closely with procurement teams to ensure alignment of marketing goods with visual merchandising needs.
• Strong understanding of retail and digital merchandising strategies.

Skills:

• Excellent design sensibility with a strong portfolio showcasing past work in CPG or FMCG.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Ability to analyze and interpret consumer behavior and trends.
• Excellent communication and leadership skills, with experience managing teams and cross-functional stakeholders.
• Familiarity with procurement processes for marketing materials.
• Proficient in design software (Adobe Creative Suite or similar) and retail analytics tools.

Key Competencies:

• Strong attention to detail and creative problem-solving skills.
• Ability to think strategically while managing day-to-day operations.
• Proactive, innovative, and results driven.
• Strong interpersonal skills and ability to work in a fast-paced environment.

EEOC Statement: DreamFields is proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.