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Intern - Social Media Marketing - B2B Branding Focus

Salary undisclosed

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Job Description

Job Description
Internship Opportunity:Social Media Marketing - B2B Branding Focus

Reports To:

Director of Digital Commerce

Job Overview:

We are excited to offer a Social Media Marketing Internship with a focus on B2B Branding. This internship is designed to provide you with hands-on experience in crafting and executing a cohesive brand strategy across social media platforms. You'll play a key role in expanding our brand presence on LinkedIn and YouTube, with special attention to promoting our podcast, "EECO Asks Why", and running a branded PPC campaign. Additionally, you'll have the chance to contribute to LMS course creation and email marketing efforts.

If you're passionate about social media, branding, and B2B marketing, this internship will offer you the opportunity to sharpen your skills while directly contributing to impactful marketing initiatives.

Key Responsibilities:

Brand Strategy Development:

  1. Develop and implement a LinkedIn and YouTube content strategy that aligns with our B2B objectives.
  2. Create compelling post copy, visuals, and video content to engage a professional audience and build our brand identity on these platforms.

Podcast Promotion:

  1. Craft and schedule social media posts and video snippets to promote episodes of "EECO Asks Why" across social channels.
  2. Help increase podcast visibility and engagement within our target audience.

Branded PPC Campaign:

  1. Assist in the planning and execution of a branded PPC campaign to increase brand awareness and generate leads for our B2B products and services.

Content Creation for LMS Courses:

  1. Collaborate on the creation of engaging content for our Learning Management System (LMS) courses, helping to develop training materials that align with our branding strategy.

Email Marketing Support:

  1. Support the marketing team in developing and deploying email marketing campaigns, with a focus on lead nurturing, brand messaging, and customer engagement.

Qualifications & Preferred Skills:

  1. Passion for social media marketing, branding, and B2B communication with experience in social media content creation, including video and graphics.
  2. An understanding of LinkedIn and YouTube as marketing tools with an ability to analyze social media performance and suggest optimizations.
  3. Familiarity with PPC campaign strategies and platforms like Google Ads is a plus.
  4. Ability to manage multiple projects and meet deadlines with excellent written and verbal communication skills.

What You Will Gain:

  1. Real-world experience in crafting and executing a social media and brand strategy for a growing B2B brand.
  2. Hands-on exposure to promoting a podcast and running a branded PPC campaign.
  3. Opportunity to collaborate on LMS content creation and email marketing campaigns.
  4. Mentorship from marketing professionals with a track record of success in B2B spaces.
Ready to Build Your Career Experience in Social Media Marketing? Apply Now!
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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