Job Title: Digital Marketing Consultant - Junior

Duration: 12 Months

Location: Toronto, ON, Canada

Pay Range: $31.03 per hour

Intelliswift Software Inc. conceptualizes, builds, and supports the world's most amazing technology products and solutions. Our team of rich experts from diverse backgrounds contributes to making Intelliswift one of the most reliable partners in IT and Talent solutions. We specialize in delivering world-class Digital Product Engineering, Data Management and Analytics, and Staffing Solutions services to Fortune companies, SMBs, ISVs, and fast-growing startups.

Description of responsibilities:

Job Title: Digital Acquisition Manager
Location: Toronto, ON M5X 1A9 (Hybrid 2 days/week onsite)
Duration: 12 months
Contract Type: T4
Pay Rate: CA$31.03/Hour

Job Description:

Role Mandate: The Acquisition Manager will work in a dynamic and challenging environment as part of the Wealth Management Marketing Team, dedicated to CLIENT Insurance. The Acquisition Manager will work with both internal and external stakeholders to execute on paid and owned channel activations to drive Retail Insurance acquisitions. The successful candidate will be accountable for a variety of initiatives including paid and owned channel strategy, campaign execution, performance management, reporting, and website optimizations. The role requires a highly motivated, strategic thinker who enjoys working with data to empower digital performance and drive business results.

Role Responsibilities Include (but are not limited to):
Aid the development of annual marketing roadmap for Insurance inclusive of tactical priorities and target forecasts in support of the business goals
Assist the development, implementation, review and revision of fiscal year work plan.
Review progress to plans. Develop and communicate actions necessary to correct internal and external issues, followed by active participation in the implementation of the actions. Escalate significant issues as necessary
Provide support for campaigns including budgeting, target setting, and messaging as part of integrated campaigns developed for the product portfolio. Consider strategy relevance through research of competitive spend and awareness levels. Recommend changes as required.
Lead campaign and performance measurement, continuously looking to optimize existing campaigns and develop new programs to drive results.
In partnership with the Agency of Record, manage the execution of digital marketing campaigns for search, social, display, and owned channels including email as needed in support of the Insurance strategy and targets.
Maintain all channels according to the industry standards and best practices.
Provide support for senior level and executive discussions regarding data on performance of campaigns.
Lead and coordinate the execution of communications, including the following key activities:
o Clear articulation of business objectives and targets
o Timeline & budget management including invoicing
o Asset list development with specs requirements
o Appropriate internal and external approvals
o Alignment with overall brand guideline in compliance with legal/disclosure requirements

Must-Have Skills:
Minimum of 2 years in digital acquisition
Hands-on experience with digital analytics tools including Google Analytics & Adobe Analytics
Technical proficiency with digital marketing platforms (Google Marketing Platforms, Meta, Reddit, X, Linkedin) through education and/or business experience
Experience developing digital creatives and campaign landing pages to drive results
Experience coordinating the development and distribution of marketing/ communication initiatives
Develops and maintains relationships with internal/external partners to include vendors and suppliers.
Ability to handle large volumes and exercise judgment to identify, diagnose, and solve problems within given rules

Excellent verbal, written skills
Excellent organizational, prioritization skills

Nice to Have Skills:
Experience working with Client and Audience management solutions including Salesforce Marketing Cloud, Adobe DMP, and Media Mix Modelling tools

Interviews:
1st round Reporting Manager
2nd Round Hiring Manager

Intelliswift is committed to fair and equitable compensation practices. The range provided for this position is determined by various factors including, but not limited to, relevant work experience, skills, certifications, and location. Intelliswift offers medical insurance, dental insurance, vision insurance, supplemental life and AD&D insurance, and any other benefits per state law.

Equal Employment Opportunity Statement Intelliswift celebrates a diverse and inclusive workforce. We offer equal employment opportunities to all applicants and employees. All qualified applicants will be considered regardless of race, color, sex, gender identity, gender expressions, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other protected basis under the law.

Americans with Disabilities Act (ADA)

If you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact Intelliswift Human Resources Department

Other Employment Statements
Intelliswift participates in the E-Verify program.

Learn More For information on Intelliswift Software, Inc., visit our website at .

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