Marketing Data Analyst
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Accountabilities:
* Oversee and participate in the collection, management, and dissemination of internal & external data to support Marketing campaign & database initiatives.
* Extract and combine data from disparate data sources.
* Create, manage, and audit audience lists and segments for email, direct mail, call, event, and advertising campaigns.
* Gather requirements and selection criteria, and where appropriate make recommendations on targeted audience segments.
* Ensure all campaign lists are compliant with the applicable marketing preferences & restrictions of each distribution partner.
* Collaborate with Marketing Automation team on CRM campaign set up & management.
* Develop expertise in Marketing data and systems.
* Maintain detailed documentation for all processes, including management of a marketing data dictionary.
* Strong understanding of data governance to ensure best practices are followed relating to business intelligence deployment, delivery, and security.
Qualifications & Experience
* Bachelor s degree (Statistics, Mathematics, Data Analytics, Finance, Economics, or Business) or equivalent plus five years relevant experience required.
* Excellent critical thinking and problem-solving skills.
* REQUIRED: Experience with relational databases with ability to merge and analyze data from various sources and of differing formats.
* REQUIRED: Data mining experience in coding SQL with a minimum of 3 years using analytical tools.
* NICE TO HAVE: Experience creating reports in CRM (Salesforce) and Marketing Automation (Marketing Cloud).
* Advanced proficiency in Microsoft Excel.
* Strong organizational skills and the ability to manage a variety of projects and tasks simultaneously and deliver solutions on time.
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