Upstream Product Manager

BrioHealth Solutions Inc., Inc. is seeking an Upstream Marketing Product Manager to be responsible for driving the strategic direction of new product development and ensuring that products meet the needs of the market. This role requires a deep understanding of market dynamics, customer needs/requirements, and technological advancements in the medical device industry. The ideal candidate will work closely with R&D, sales, and other cross-functional teams to identify opportunities, develop business cases, develop and launch innovative products. Responsibilities

Market Analysis and Research:

• Conduct comprehensive market research to identify trends, customer needs, and competitive landscape.
• Analize market data to identify opportunities for new product development.
• Maintain a deep understanding of clinical practices, regulatory environment, and technological advancements.

Product Strategy and Planning:

• Develop and communicate the product vision and strategy.
• Create detailed product roadmaps aligned with company objectives and market needs.
• Define and prioritize product features and requirements.
• Identification of non-product strategies (e.g. clinical studies, digital solutions) to support product pipeline.
• Act as Marketing lead on project core teams

Customer and Stakeholder Engagement:

• Engage with key opinion leaders, healthcare professionals, and customers to gather insights and validate product concepts.
• Facilitate focus groups, surveys, and interviews to understand customer pain points and unmet needs.
• Defining and executing market research efforts to gather and synthesize both internal and external VOC.
• Collaborating with marketing team and cross-functional team members to ensure future development plans will deliver overall revenue and profit objectives.
• Creating collaborative relationships with key internal and external stakeholders, including focus on KOLs and clinicians.

Cross-Functional Collaboration:

• Work closely with R&D to ensure product development aligns with market requirements.
• Collaborate with regulatory, quality, and clinical teams to ensure compliance with industry standards.
• Partner with downstream marketing and sales teams to ensure a seamless product launch.

Business Case Development:

• Develop business cases and financial models to support new product initiatives.
• Present product concepts and business cases to senior management and stakeholders for approval.

Product Lifecycle Management:

• Monitor product performance and market feedback post-launch.
• Identify opportunities for product improvements and manage product updates.

Requirements

• Bachelor s degree in Marketing, Business, Engineering, or a related field; MBA or advanced degree preferred.
• 5+ years of proven full-cycle (concept to launch) Program/Product Management or Marketing experience in product management, marketing, or a related field within the medical device industry. Cardiovascular products and in particular, Mechanical Circulatory Support, is a plus
• Strong analytical and strategic thinking skills.
• Ability to work effectively in a cross-functional team environment.
• Knowledge of regulatory requirements and clinical practices in the medical device industry.
• Track record with a variety of voice of the customer (VOC) collection methodologies; skilled at VOC interpretation in order to define market/user/business needs
• Experience with market research techniques and data analysis.
• Excellent communication skills, including experience creating compelling presentations and effective communication of recommendations
• Strong analytical, financial, and data-interpretation skills demonstrates comfort making data-supported recommendations and building a strong business case/justification to gain organizational support
• Anticipating competitive activities, monitor competitive pipelines, and ability to strategically respond to competitive initiatives via product iterations and/or marketing campaigns
• KOL engagement and experience managing multiple physician collaborators
• Demonstrate command of key business trends and market conditions through market research, clinical literature, metrics, coordination with customer interfacing teams and personal interaction with key customers
• Develop an understanding of current and future market dynamics and the other market participants landscape
• Willing to travel 20% - 30%, including domestic and international depending on needs.

About BrioHealth Solutions Inc

We are a global team of like-minded Med-Tech professionals focused on patient centric solutions in a collaborative environment leading to excellent outcomes. We have developed an advanced and unique heart failure therapy technology in the BrioVAD Left Ventricular Assist System (LVAS). We are introducing the BrioVAD LVAS to Heart Failure clinicians for use with the large number of indicated and untreated patients who could benefit from chronic mechanical circulatory support. The initiation of our INNOVATE Trial in the US is only the beginning. We are building a team to develop advanced technology intended to further improve patient outcomes, increase therapy acceptance, and enabling chronic MCS therapy to be accessible to more patients across the globe.