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General Manager

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Job Title: General Manager

Location: Westlake Ohio (Crocker Park), USA

Company Overview: Kerwell, a woman-owned and operated wellness retail chain, is committed to providing an extensive selection of high-quality brands promoting health and well-being. Dedicated to exceptional customer experiences and fostering a positive work environment, the General Manager position is a dynamic role that oversees day-to-day activities with a strategic focus on revenue generation and growth.

Position Overview: The General Manager will play a pivotal role in managing all facets of retail operations at the Ohio Westlake Location, requiring a versatile and hands-on approach. Key responsibilities encompass inventory management, product procurement, local engagements, regulatory compliance (CBD, Delta, etc.), staff management, budgeting, customer experience, and reporting.

Work Schedule: Monday - Sunday (2 days off)

Inventory schedule: Mondays

Reportees: Sales Associates

Key Responsibilities:

  • Lead and motivate the team of sales associates, ensuring exceptional customer service, safety, product quality, and security compliance within the store.
  • Oversee inventory activities, including receiving and recording new products, moving products within the store, and monitoring supply levels to prevent shortages.
  • Collaborate with Kerwell’s management team and work independently to manage store operations effectively; meet monthly.
  • Interview and train new retail staff, holding them accountable for behavior, attendance, and discrepancies consistent with Kerwell policies and procedures.
  • Reconcile retail cash, review and record cash drawer discrepancies, and oversee scheduling to ensure it stays within the weekly payroll budget.
  • Serve as the scheduler and main point of contact for all employee scheduling requirements and needs.
  • Schedule training and manage documentation of training and continuing education, maintaining consistent communication between the floor and management to ensure high work quality throughout the team.
  • Conduct regular team meetings and weekly inventory checks, implement efficient control practices, initiate product reorders based on sales trends, and implement solutions for real-time inventory tracking and forecasting.
  • Stay aware of ongoing local market trends, competitor activities, and consumer preferences, utilizing findings for strategic recommendations.
  • Network with local businesses and stay abreast of local, state, and federal regulations.
  • Implement and enforce SOPs to adhere to industry standards, conduct regular internal audits to ensure compliance with established procedures, and develop comprehensive training programs for staff.
  • Conduct quarterly performance reviews, oversee day-to-day operations to maintain high standards of customer service and visual merchandising, and implement recognition and incentive programs to boost employee morale and productivity.
  • Collaborate with the finance manager to conduct budget reviews and propose adjustments based on performance insights and local market conditions, implement data-driven promotional strategies to optimize profitability.
  • Coordinate pricing, markdowns, and storage while generating regular reports on sales, inventory, and overall store performance.
  • Work within Shopify, Shopify Apps, and our PM system (ASANA) to manage communications, products, upcoming promotions, and inventory.

Education and Experience:

  • Bachelor’s degree in Business Administration, Retail Management, OR equivalent work experience.
  • Proven track record of at least 5 years of industry related experience; minimum of 3 years (of the 5) in a leadership role.
  • Experience in the wellness, CBD, or health-related retail industry is highly desirable.

Preferred Skills:

  • Proficiency with Google Suite (Microsoft Office is okay too since they are similar tools)
  • Experience working within a Project Management tool
  • Strong business management skills
  • Excellent verbal and written communication skills
  • Strong organizational and time management abilities
  • Ability to analyze and interpret sales data
  • Experience with inventory management
  • Strong leadership and team-building skills
  • Ability to adapt to changing market conditions and business needs
  • Customer-focused mindset with the ability to drive sales and customer satisfaction
  • Knowledge of regulatory compliance within the wellness and CBD industry
  • Proficiency with POS systems (we use Shopify)
  • Problem-solving and conflict resolution skills