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Jobs or company...

Email Marketing Director

Salary undisclosed

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Linkedn
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Our client in the beverage industry is hiring a Retention Director!

What you’ll do:

Lead all aspects of customer lifecycle marketing with the primary goal of building lifetime value of customers acquired on Shopify & marketplaces.

Oversee all retention efforts across owned and paid channels including but not limited to

subscriptions, email, SMS, eCommerce marketplaces, Amazon, paid ads, offline, and website

Responsible for managing at least one direct report dedicated to tactical execution on retention

channels

Collaborate with cross-functional teams including Growth, Customer Experience, and Operations

to ensure alignment across the business

Be a champion of initiatives that drive up order frequency, AOV and ultimately help us derive

more value from every customer

Oversee and perform customer segmentation analytics (behavioral, attitudinal, demographic) and formulate a strategy and implement tactics to grow LTV through subscription portal optimization, product/brand experience improvements, cross-sell, win-back initiatives, etc.

Develop creative assets for retention campaigns, working alongside the content and design team

members

Ideal Candidate Profile:

Minimum 5 years of hands-on experience in lifecycle marketing within a digitally native,

consumables brand

Prior experience leading subscription retention and loyalty at a high-growth, subscription-based

CPG brand

Experience working within Shopify, Email, SMS & Subscription tech platforms

Data-driven individual with a strong background in tracking, reporting, and analyzing campaign

performance

Comfortable working in a fast-paced, lean environment

Ability to operate autonomously without a great deal of hand-holding

Our client in the beverage industry is hiring a Retention Director!

What you’ll do:

● Lead all aspects of customer lifecycle marketing with the primary goal of building lifetime value of customers acquired on Shopify & marketplaces.

● Oversee all retention efforts across owned and paid channels including but not limited to

subscriptions, email, SMS, eCommerce marketplaces, Amazon, paid ads, offline, and website

● Responsible for managing at least one direct report dedicated to tactical execution on retention

channels

● Collaborate with cross-functional teams including Growth, Customer Experience, and Operations

to ensure alignment across the business

● Be a champion of initiatives that drive up order frequency, AOV and ultimately help us derive

more value from every customer

● Oversee and perform customer segmentation analytics (behavioral, attitudinal, demographic) and formulate a strategy and implement tactics to grow LTV through subscription portal optimization, product/brand experience improvements, cross-sell, win-back initiatives, etc.

● Develop creative assets for retention campaigns, working alongside the content and design team

members

Ideal Candidate Profile:

● Minimum 5 years of hands-on experience in lifecycle marketing within a digitally native,

consumables brand

● Prior experience leading subscription retention and loyalty at a high-growth, subscription-based

CPG brand

● Experience working within Shopify, Email, SMS & Subscription tech platforms

● Data-driven individual with a strong background in tracking, reporting, and analyzing campaign

performance

● Comfortable working in a fast-paced, lean environment

● Ability to operate autonomously without a great deal of hand-holding

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