Director of Marketing
Salary undisclosed
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We have a client seeking a talented Director of Marketing to spearhead the development and execution of comprehensive brand strategies and marketing plans across various platforms. This newly created role will involve managing internal teams and external partners to ensure consistent messaging and effective market positioning.
Responsibilities:
- Develop and implement strategic marketing goals to enhance market share and profitability.
- Lead brand development, lead generation, and sales support initiatives across digital and traditional channels.
- Manage external partnerships and evaluate advertising effectiveness.
- Drive annual communication plans aligned with budgetary goals.
- Oversee website strategy and SEO efforts to optimize traffic and user engagement.
- Coordinate media relations and enhance company visibility through strategic PR efforts.
- Supervise production of marketing materials and maintain brand consistency.
- Experience working in a company that does manufacturing is required.
Requirements:
- Bachelor’s degree in marketing or a related field.
- 5+ years marketing experience, 2+ years management budgets
- Advanced skills in Microsoft Suite and Adobe Creative Suite.
- Comfortable with Google Analytics and other technology
- Strong analytical and communication skills; experience with web analytics and digital marketing strategies.
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