Head of Digital Acquisition Marketing

Interested in being at the forefront of digital marketing transformation, at an industry leading company across 15 countries? We’re looking for a Senior Leader to assist in delivering the US strategy as part of Radius group digital strategy across all products and countries.

Reporting to the VP of Desk Sales within the US and Group MD, with the support of a full-service team. The role offers great potential for career progression within a global market leading b2b technology company.

Working, supported by the central (UK based) marketing team, you’ll be required to be able to communicate cross-functionally and liaise regularly with internal stakeholders (country marketers/product specialists) and external suppliers.

You must have achieved demonstrable results and leadership experience across various digital fields such as;

1. Lead generation – across all channels/platforms, direct management no necessary but advantageous.
2. Acquisition process management.
3. Sales improvements processes.

You’ll also understand the holistic nature of digital activities and the associated effects on product and brand direction. Ideally you will have a minimum of 5+ years' experience working and 3 years leadership in digital marketing (either agency or client side).

Alongside your marketing specialisms you must be commercially astute, have strong business acumen and understand the impact of marketing activity on the business bottom line. It is essential that you can manage multiple tasks and work to tight deadlines.

Reporting to the VP desk Sales and Group MD, with the support of a full-service team. The role offers great potential for career progression within a global market leading b2b technology company.

Key Role Responsibilities:

Typical work activities include:

To organically grow the desk based and Marketing team from a new-start

Managing and delivering projects and roadmaps

Identify growth opportunities across all business channels impacting rapid growth digitally

Become an interface between marketing and sales functions – driving commercial impact

Drive alignment in local promotional and commercial plans across key US States as required

Hands-on involvement with a newly created, organically growing desk-based sales team

Apply positive pressure to operational teams around lead/pipeline management to ensure the best possible ROI is achieved.

Key requirements is the ability to ensure targets are hit – must be numbers driven and constantly striving to increase performance across the full sales and marketing offering.

Qualifications & specialist training required:

• Degree level education (preferred)
• Marketing/Business related qualification or proven experience in a similar field
• Competent in spoken and written English.

Experience required:

The essential skills/attributes are:

• Minimum of 5 years commercial marketing experience
• Competent user of all MS office packages, especially Excel and PowerPoint
• Knowledge of Salesforce preferable

Excellent verbal & written communication skills

Report creation and analytical skills

The desirable skills: additional ideal experiences should include:

Business to business (b2b) marketing experience.