Social Media Administrator

Position Summary

The NYU Arthur L. Carter Journalism Institute is seeking a part-time social media administrator to join their team. Reporting to the Publications Director and the Director of Administration, this individual will manage NYU Journalism’s social media presence on Instagram, X, LinkedIn, Threads, Facebook, and YouTube.

The successful candidate will be a self-motivated social media expert with solid editorial judgment. Job responsibilities include:

• Develop well-segmented, engaging, original content (posts, video reels) for diverse audiences across different social media platforms, supporting the brand and strategic goals of NYU Journalism. Collaborate with administration, faculty, concentration directors, and students to gather news and achievements.
• Work with events administrator and student workers to reflect the vibrancy of our events on social media, including taking photos and videos on-site.
• Stay on top of Institute initiatives and news. Monitor internal and external publications to find opportunities to promote our student and faculty work and achievements. Attend Institute meetings.
• Identify and pitch new approaches, projects, and stories for promoting NYU Journalism across social media and digital channels.
• Conduct regular content and performance analysis, and engage thoughtfully with followers.
• Serve as social media advisor to faculty, concentration directors, and students in sharing social media best practices and championing brand compliance.

This position is part-time with a maximum of 20 hours per week. Hours are flexible and may vary depending on production needs.

May work with a variety of internal and external groups, including but not limited to NYU's Office of Public Affairs, other NYU departments, sponsors, donors, alumni, media outlets, photographers, videographers, graphic designers, website designers, and others.

Qualifications

Required Experience:

2+ years of experience implementing multi-channel content strategies across platforms and writing/editing communications, or an equivalent combination of education and experience.

Required Education:

Bachelor's Degree or equivalent.

Required Skills, Knowledge, and Abilities:

• Excellent editorial judgment. Experience building successful messaging on social media from brand requirements. Innovative storytelling skills.
• Fluency in communicating on social media platforms including Instagram, X, Facebook, LinkedIn, TikTok and Threads, with careful attention to differences in style and format of each.
• Must be available to come into the office regularly and, at times, attend evening events.
• Knowledge of social media trends, new platforms, and best practices, especially as applicable to brands and organizations. Specific knowledge and experience with using social media publishing, listening, and analytics tools and generating reports.
• Ability to prioritize and effectively manage the inflow of work assignments.
• Excellent interpersonal, organizational, and problem-solving skills.
• Excellent oral and written communication skills.
• Ability to work with individuals at all levels.
• Strong attention to detail.

Preferred Skills, Knowledge, and Abilities:

• Familiarity with journalism.
• Familiarity with scheduling software and with operating audio-visual equipment.
• Experience in graphic design and video editing, Canva, Adobe Suite skills.
• Experience working in a publishing environment, higher education or global brand.

Please send a cover letter and resume expressing your interest and qualifications.