Watershed Distillery Portfolio Director

Description

At Marussia Beverages USA , we share a passion to build and grow brands that consumers love by leveraging our legacy of exploration, risk taking, and striving for each day to be better than the last.

In 2023, Marussia Beverages USA acquired Watershed Distillery , a premium, award-winning portfolio of craft brands in the American Whiskey, Gin, Vodka and Ready-To-Serve categories.

Together with Marussia Beverages brands such as Hatozaki Whiskies, Mozart Chocolate Liqueurs, Torabhaig Scotches, and Akashi Tai Sakes, we enjoy a strong, fast-growing portfolio of craft, premium brands that have rich histories and incredible people behind them.

About The Team

We’re versatile professionals who thrive on accountability and trust. We’re open, curious, and embrace challenges. We’re here to do the best work of our careers. We have a collective enthusiasm for building something truly great together.

Why Join Us?

Impact: Play a key role in shaping the future of a dynamic and growing company in the Beverage Alcohol industry.

Innovation: Work in a creative and collaborative environment that values new ideas and approaches.

Growth: Opportunities for professional development and career advancement.

Culture: Join a team of passionate professionals dedicated to excellence and innovation.

The Role

Our Portfolio Director plays a key role in shaping and executing the brand strategy for our Watershed Distillery portfolio. Reporting directly to the Chief Marketing Officer, Portfolio Directors are responsible for leading the development and implementation of comprehensive brand plans to enhance brand equity, drive consumer engagement, and contribute to overall business objectives. This role requires a strategic thinker with a strong brand management and commercial strategy experience, with a deep understanding of market trends, digital marketing, and the desire to be a to be a strong cross-functional teammate.

Key Accountability

• Brand Strategy/Positioning
• Brand Plans
• Campaign ideation, development, & execution
• Market segment/customer & consumer insights
• Brand Performance Analysis
• QBRs
• Creative Briefs
• Budget Management
  
  

What You’ll Do

Brand Positioning And Messaging

• Define and articulate the brand’s positioning, ensuring consistency across all communication channels.
• Develop compelling and differentiated brand messaging to resonate with target audiences.
• Oversee the creation of marketing materials and campaigns that align with the brand strategy.
  
  

Cross-Functional Collaboration

• Work closely with key stakeholders and other departments to ensure brand consistency and alignment.
• Collaborate with external agencies and partners to execute integrated marketing campaigns.
• Provide guidance and support to the commercial marketing team to ensure successful implementation of brand initiatives.
  
  

Brand Performance Analysis

• Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of brand initiatives.
• Conduct regular market and competitive analysis to identify opportunities and threats.
• Utilize data-driven insights to make recommendations for continuous improvement.
  
  

Budget Management

• Manage the brand budget effectively, ensuring resources are allocated efficiently to achieve business objectives.
• Track expenditures and provide regular budget updates.
  
  

Requirements

Required Qualifications

• Bachelor's degree in marketing, business, or a related field
• 7+ years in brand management, with a proven track record of managing brand building campaigns, product launches, regional activations, and revenue growth
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
• Excellent communication and presentation skills, with the ability to influence and collaborate across all levels of the organization
• Strong project management skills and the ability to prioritize and manage multiple tasks simultaneously
• Ability to streamline operational processes and drive efficiency using technology, with excellent problem-solving skills
• Ability to travel up to 20%
• Innovative and entrepreneurial mindset, with a passion for staying ahead of industry trends and consumer preferences
• Ability to thrive and inspire in a fast-paced, dynamic environment and manage multiple priorities
• EOS experience a plus
  
  

Minimum Requirements

• Legally authorized to work in the United States
• Must have a motor vehicle and possess a valid driver’s license
• Light lifting, bending, stooping, kneeling may be required
  
  

Pay And Benefits

Medical, dental, vision, life insurance

Paid parental leave

Ample PTO to support a life well-lived away from work

How To Apply

Please submit your resume with a cover letter to introduce yourself to us as a colleague and share some recent work that you’re especially proud of.

Please note that we’re unable to offer individualized feedback during the interview process due to the high volume of applications we receive.