Vice President, Performance Marketing (Parental Leave Coverage)

Vice President, Performance Marketing (Parental Leave Coverage)

EvolveMKD is looking for a dynamic and energetic VP of Performance Marketing to provide parental leave coverage for our SVP, Performance Marketing for ~9 months. This role will lead a business unit in a fast-paced, creative environment on a wide variety of client work.

Upon completion of parental coverage, employee may be evaluated for a full-time position based on business needs. Evaluation will be based on performance and will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.

Company Overview

EvolveMKD is an award-winning public relations and digital marketing agency. Our diverse team of experts include Public Relations & Communications Experts, Digital Mavens, and Research and Analytics Gurus. We build and deliver integrated marketing campaigns, transcending our heritage in PR. We breed a collaborative culture, drawing on influence and learnings from all marketing disciplines to build something new. Our clients, awards, and business success all speak for themselves.

We thrive from our restless discontent, constantly looking to elevate our work and our skill set. We re building out a team of high performers with an uncommon level of modesty. Because no one is above the work. From every level, anyone can and does jump in. You ll never hear us say That s not my job . You ll find it rewarding to work on our clientele coupled with our no-ego approach. We live and die off our credo, Be Kind, Don t Suck.

We re proud to be certified as a Great Place to Work for the seventh year in a row. Additional Agency honors include: 2024 Financial Times Fastest Growing Companies (The Americas), 2023 Inc Regionals: Northeast list & 2023 PRDaily s Top Agencies Awards for Healthcare Agency & Small Agency.

EvolveMKD is based in Manhattan and we operate on a hybrid schedule (in-office 3 days a week on Tuesday, Wednesday and Thursday). Relocation assistance is not provided.

Job Overview

In this role, you will act as both a player and as a coach. A successful VP will have a creative and analytic mind for all things digital, a proven track record of executing and generating results for paid influencer campaigns and paid campaigns (across social, search and programmatic). This person should have a proven track record of managing and growing client relationships, as well as agency talent. This person should have deep experience in leading new business opportunities from pitch development to presentation to negotiation and closing. This person should be motivated by driving strategy and overall team development. We expect team members at this level have an inner sense of restless discontent, i.e. they are constantly looking to elevate their client work and their personal skill set and helping everyone on their team to do the same.

Passion and enthusiasm for the work, as well as team collaboration and respect are required.

Key Responsibilities

Client Partner Management

• Manage the day-to-day workflow across direct reports, peers, clients, vendors and freelancers, reporting to the CEO
• Collaborate and lead performance marketing team across all client partners to develop strategy and execute overarching brand campaigns with an emphasis on results-driven tactics, excellent client service, and execution of timelines and budget management
• Strategize, ideate, and assist in the execution of performance media campaigns across paid search, paid social, influencer whitelisting, programmatic and specialty healthcare channels.

• Define data driven KPI targets for performance teams, monitor results and adjust performance marketing strategy as needed.
• Help to create and refine reporting templates to share campaign performance with clients weekly, monthly, and quarterly.
• Assist in ad asset creation with client side, Evolve internal, and third party creative partners.

• Analyze metrics from all performance influencer content campaigns and social media ad activations, ensuring that ongoing and future efforts are optimized and ladder up to overall strategies
• Assist in social listening, monitoring and reporting deliverables
• Oversee account billing and budget management for all client accounts

Business Development & Thought Leadership

• Actively help develop strategic new business proposals and budgets, present to potential clients & upsell existing clients, and ultimately win new accounts with forward-thinking strategies
• Understand how public relations and digital work together on behalf of clients, and actively work to partner with the public relations team to provide holistic integrated media counsel that is rooted in strategy and insights
• Educate internal team about performance metrics for social, display, and influencer initiatives

Team Management

• Act as a role model by representing, communicating, and leading our overall vision, mission, and values both internally and externally
• Manage and mentor Director to further their professional and personal growth
• Work closely with Influencer & Social team ensuring digital marketing objectives and strategies are clearly aligned

Qualifications

• Minimum 15+ years digital experience with focus on performance marketing; some agency experience preferred
• 5-7+ years management experience
• Healthcare marketing experience is a plus, as many of our clients are in the health and aesthetics verticals.
• Bachelor s degree; degree in Communications, Journalism, Public Relations, English, Marketing a plus but not required
• Experience working with healthcare or regulated industries preferred
• Advanced knowledge of Facebook Ads Manager/Business Manager, Twitter, LinkedIn, and Pinterest, and baseline knowledge of display/programmatic, mobile, video, e-newsletters, blogs and websites
• Experience working with automatic marketing platforms, paid media, CRM systems, and SEO strategies
• Proven track record of effective KPI and budget planning and management
• Expert communication skills and experience presenting to C-level leadership
• Experience in leading and managing a small team. Lead with critical thinking, ability to take initiative with minimal direction
• Proven business development success
• Experience managing and owning a P+L
• An entrepreneurial mindset and a sense of restless discontent wanting to always evolve and grow as an individual, as well as the team and business
• About 15% client partner and new business travel, when needed
• Comfortable prioritizing excellent client partner service above all else; flexibility to adjust to an all-hands-on-deck approach
• Ability to lead a team across digital strategy from concepting, content, and creative development to executions and campaign analysis
• Ability to address and resolve any complex internal issues with a sense of ownership and urgency
• Experience in Microsoft Word, Excel, and PowerPoint, as well as various social media UI, and scheduling/monitoring tools (Meltwater, Fohr, Sprout); Photoshop a plus

Hourly Rate: $120-$140/hr (Compensation and title will be determined based on the skills, qualifications, ad experience of the applicant along with the requirements of the position)