CRM Associate

Full Time, onsite
Nutrafol
New York, United States of America

Salary undisclosed

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#KeepGrowing with Nutrafol

Come grow with us. We're a growing company. Everything we do, we do to help people grow into the best version of themselves.

As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals -- and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results.

We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It's our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You

Nutrafol is looking for a CRM Associate to join our Retention Marketing Team. The ideal candidate is data-driven, creative, and collaborative with a proven track record of carrying out email and SMS campaigns.

In this role, you will report to the Email/SMS Operations Manager (Retention) and play an integral role in managing our email and SMS channel to drive repeat purchases. This includes day-to-day planning, building, and execution, including creative briefing, optimizing, reporting, and working cross-functionally with internal teams and external partners.

Responsibilities:

Effectively manage campaigns, automated journeys, and audience segments within Iterable and Attentive
Serve as a project manager to support the execution of email / SMS programs
Implement triggered and personalized campaigns based on customer behavior and lifecycle stage.
Strategize and establish rigorous A/B testing methodology (specifically with ad-hoc, promotional, or product launch campaigns) to drive incremental improvements in all aspects of email / SMS marketing efforts
Create and implement key email / SMS customer segmentation opportunities
Prepare reports that will surface important trends and campaign progress in relevant KPIs
Audit email/SMS marketing efforts to provide actionable recommendations to accelerate success or identify gaps in performance
Submit requests for customized lists and links for Retention email and SMS initiatives
Partner with creative and brand teams to create content specific to the channel
Effectively partner with external channel partners to deploy quality campaigns on-time
Monitor and report email and SMS campaigns to share performance insights
Coordinate and lead regular cross-functional meetings to manage the production and execution of campaigns from planning and creating to quality assurance (QA) and execution
Take a data-driven approach to all recommendations and insights

Requirements:

Minimum of 3+ years of experience working on email and SMS campaigns
Experience executing email and SMS within Iterable and Attentive and/or similar platforms
Deep expertise in building the backend and executing email/SMS journeys, including triggering custom events and effectively troubleshooting issues
Experience with reporting and web analytics tools
Analytical mindset and creative thinker – comfortable looking performance against core KPIs and assisting with optimizations accordingly
Highly organized with experience in successfully managing day-to-day operations
Comfortable working collaboratively with brand, creative, and external agency partners
Strong communication skills, both oral and written
Ability to pivot and adjust to changes to support business goals
Proven track record of achieving KPIs
Eager to learn and #KeepGrowing

Nice to Haves:

Ability to code dynamic emails in HTML for all devices
Experience in subscription services, health and wellness, or eCommerce space

Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.

Salary Range:

$70,000—$80,000 USD

Perks & Benefits