Marketing & External Relations Manager

Full Time, onsite
Flying Horse Farms
Mount Gilead, United States of America

Salary undisclosed

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Description

Flying Horse Farms is seeking a dynamic Marketing & External Relations Manager to elevate brand presence through innovative storytelling, social and digital media, and print strategies. As a natural storyteller you can compel a variety of audiences and thrive when wearing multiple hats. In this role, you will develop and execute comprehensive marketing campaigns that highlight camp’s mission to provide transformative experiences for kids with serious illnesses and their families. While leading this, you will be responsible for managing FHF’s social media platforms, crafting engaging content that resonate and drive engagement. Your responsibilities will include analyzing performance metrics and data measurement to assess the effectiveness of our campaigns in raising public awareness about Flying Horse Farms.

Beyond your digital expertise, you will oversee the creation and production of print materials that communicate camp’s story and initiatives. Collaborating with a team, you will create compelling collateral that effectively conveys FHF’s message and fosters connections with supporters and partners. Your passion for storytelling, combined with a strong focus on data-driven decision making, will be key as you cultivate relationships and promote our programs. Join us in making a difference and help us share the mission of Flying Horse Farms with the world!

Key Responsibilities

Writing & Storytelling:

Draft and create content for all publications, appeals, blogs and audience appeals
Write compelling email communications for multiple audiences
Create and produce content for external purposes to tell FHF stories, including but not limited to overseeing the production of annual Impact Report and Journey magazine through content gathering, writing, editing, and photo management
Serve as the dedicated writer and marketing liaison for all departments
Create a story repository to be shared with colleagues for various audiences to bring the magic and power of FHF to life, support grant writing, provide proof points for evaluation or to compel stakeholders
Document and analyze data and outcomes related to communications statistics for grants and other project reports
Create and edit original copy that is accurate, well-researched, on-brand, and on time
Manage all social media channels, creating regular and compelling visual and written content
Manage and implement digital, web, and social media presence to ensure consistency in tone, brand, and updates, including generating, editing and publishing engaging content.
Manage and implement a strategic social media plan on all mediums. Apply appropriate social media trends that elevate FHF's presence and align with the values of the organization.
Support the collection, curating, and social posting of program experience photos.
Track social media analytics.
Apply best practices and commitment to creating safety, belonging, and inclusion via all internal and external communications

Internal Communications And Support

Manage and maintain all collateral including but not limited to: flyers, business collateral, communication templates, and presentations
Including organization-wide collateral; implement systems for reviewing and updating regular and annual pieces.
Manage website including reviewing for edits, making updates, and maintaining the online camp store
Coordinate all print materials and mailings, collaborating with necessary teams, consultants, and vendors
Coordinate with external graphic designer to manage layout, aesthetics, and brand to ensure excellent content and on time completion
Develop messaging to multiple audiences for impact messaging to support Development Team fundraising cultivation and stewardship efforts

Marketing

Manage implementation of the strategic communications and marketing plan and calendar with direction of the Director of Communications & External Relations
Maintain a strong organizational pulse and identify stories and marketing opportunities
Implement communications strategies and stakeholder outreach plans
Work closely with the Development Team to collaboratively manage event marketing, messaging, brand strategy, scripting, and collateral
Ideate and generate original, on-brand content for multiple marketing platforms and campaigns effectively communicating with target audiences
Analyze and evaluate metrics to optimize conversions and integration on digital platforms.
Regularly assess messaging and other marketing outputs to ensure they communicate effectively with relevant audiences
Constructively give and receive creative feedback on concepts, design, and copy for all components and deliverables

Requirements

Required Skills & Experience

Minimum 3-5 years of relevant experience, including at least 2 years working in a communication specific role
Photo / Video capturing, editing
Ability to communicate effectively via phone, email and in person
Excellent editing and writing skills
Strong understanding of brand management
Ability to work cross-functionally with a variety of teams
Experience in CMS and social media management tools and platforms such as Hootsuite
Demonstrated website management experience
Advanced writing skills; clear and compelling
Articulate and thoughtful verbal communication
Proficiency in Microsoft Office, Adobe experience: In Design and Photoshop, all social media platforms
Ability to work collaboratively as a member of a small, dynamic team
Portfolio of work demonstrating an ability to write both short and long-form copy to a variety of audiences for a variety of channels