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Director Product Marketing Strategist
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JOB SUMMARY
The Product Marketing Strategist plays a critical role in driving the success of our expanding product portfolio. With a focus on strategic direction, this role shapes product positioning, pricing strategies, and go-to-market plans. The idea candidate has experience in both consumer marketing with a focus on customer acquisition and B2B marketing, ideally with experience marketing services to employers.
RESPONSIBILITIES:
Develop customer (i.e. individual consumer) product marketing strategies that align with Customer Solutions business outcomes and vision for growth.
Support development of B2B marketing strategies.
Define customer acquisition best practices that can then be tailored to individual product specifics. Work with product teams to both train around best practices and support tailoring.
Advocate across product teams and with engineering for platform capabilities to support product marketing where these investments in pan-product functionality will drive success across the portfolio at lower cost and effort.
Translate market insights into actionable product strategies that drive growth and innovation.
Analyze key performance metrics, user feedback, churn rate and session duration to drive improvements and engagement plans.
Champion a user-centric approach, ensuring customer insights and feedback shape product positioning.
Identify areas where technology and automation can drive increased efficiency and results.
Own product marketing materials, enabling sales and advising client-facing teams on key messaging.
Persuade and engage with various stakeholder audiences by demonstrating solid communication skills.
Serve as a senior consultant to product teams, senior management on marketing opportunities.
Qualifications:
Bachelor's degree in marketing, business administration or related field preferred
10+ years of experience in customer acquisition/ growth and/or product marketing very highly preferred
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:
Proven track record of developing and executing successful product marketing strategies that drive growth and market share.
Strong analytical skills with the ability to translate data and insights into actionable strategies.
A blend of strategic foresight, industry expertise and leadership acumen, making it ideal for someone who thrives in a fast-paced environment.
Excellent communication and presentation skills with the ability to effectively communicate complex concepts to cross-functional teams. Experience in complex matrix organization.
Strong leadership and collaboration skills with the ability to influence stakeholders at all levels of the organization.
BENEFITS
Our competitive benefits package includes the following
- Immediate eligibility for health and welfare benefits
- 401(k) savings plan with dollar-for-dollar match up to 5%
- Tuition Reimbursement
- PTO accrual beginning Day 1
Note: Benefits may vary based upon position type and/or level
QUALIFICATIONS
- EDUCATION - Bachelor's or 4 years of work experience above the minimum qualification
- EXPERIENCE - 5 Years of Experience, 10 years preferred
The Product Marketing Strategist plays a critical role in driving the success of our expanding product portfolio. With a focus on strategic direction, this role shapes product positioning, pricing strategies, and go-to-market plans. The idea candidate has experience in both consumer marketing with a focus on customer acquisition and B2B marketing, ideally with experience marketing services to employers.
RESPONSIBILITIES:
Develop customer (i.e. individual consumer) product marketing strategies that align with Customer Solutions business outcomes and vision for growth.
Support development of B2B marketing strategies.
Define customer acquisition best practices that can then be tailored to individual product specifics. Work with product teams to both train around best practices and support tailoring.
Advocate across product teams and with engineering for platform capabilities to support product marketing where these investments in pan-product functionality will drive success across the portfolio at lower cost and effort.
Translate market insights into actionable product strategies that drive growth and innovation.
Analyze key performance metrics, user feedback, churn rate and session duration to drive improvements and engagement plans.
Champion a user-centric approach, ensuring customer insights and feedback shape product positioning.
Identify areas where technology and automation can drive increased efficiency and results.
Own product marketing materials, enabling sales and advising client-facing teams on key messaging.
Persuade and engage with various stakeholder audiences by demonstrating solid communication skills.
Serve as a senior consultant to product teams, senior management on marketing opportunities.
Qualifications:
Bachelor's degree in marketing, business administration or related field preferred
10+ years of experience in customer acquisition/ growth and/or product marketing very highly preferred
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:
Proven track record of developing and executing successful product marketing strategies that drive growth and market share.
Strong analytical skills with the ability to translate data and insights into actionable strategies.
A blend of strategic foresight, industry expertise and leadership acumen, making it ideal for someone who thrives in a fast-paced environment.
Excellent communication and presentation skills with the ability to effectively communicate complex concepts to cross-functional teams. Experience in complex matrix organization.
Strong leadership and collaboration skills with the ability to influence stakeholders at all levels of the organization.
BENEFITS
Our competitive benefits package includes the following
- Immediate eligibility for health and welfare benefits
- 401(k) savings plan with dollar-for-dollar match up to 5%
- Tuition Reimbursement
- PTO accrual beginning Day 1
Note: Benefits may vary based upon position type and/or level
QUALIFICATIONS
- EDUCATION - Bachelor's or 4 years of work experience above the minimum qualification
- EXPERIENCE - 5 Years of Experience, 10 years preferred
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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