AD/Sr. AD, Marketing - ILD

Description

This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site.

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

Responsible for development/co-development of ILD pulmonary strategy in preparation for the launch of a new molecule for the treatment of IPF and PPF and beyond. Leads the development of core marketing initiatives to meet business goals. This individual is recognized as an expert for the brand and/or indication and therefore, provides leadership, mentoring and guidance to the internal cross-functional and customer facing teams.

Duties & Responsibilities

• Manages and coordinates the development, implementation and monitoring of key elements of the brand plans and strategy. Oversees the design and implementation of relevant tactical plans (i.e., sales/promotional tools, integrated customer plan, websites, market research, etc.) to ensure attainment of goals related to the key elements of strategy and brand plans.
• Evaluation of planned initiatives in Brand Plan vs. actual initiatives successfully implemented.
• Develop and manage brand expenses as well as monitor the competitive environment. Involved in establishing advanced analytics to plan for and measure success. Strategically align resources and action plans to help the brand meet financial targets including net sales, market share and budget.
• Evaluation of counterstrategies, action plans implemented
• Analyze and monitor product and market performance, competitive intelligence, and market research to identify key growth opportunities and challenges facing the brand to define actions plans and tactics that advance the brand toward its strategic objectives.
• Evaluation of counterstrategies, action plans implemented
• Collaborates with internal cross-functional team members to partner with professional organizations and other third-party organizations to support HCP educational efforts.
• Evaluation of feedback from internal and external partners.
• Liaise and align with Value and Access team, including trade and payor marketing, to ensure appropriate strategies and tactics are implemented. Represents brand team in discussions with Specialty Pharmacy Network.
• Develops strategy for relevant health care provider communications and associated materials (iVA, websites, brochures, digital assets)
• Represents brand with internal & external stakeholders and collaborates with key external experts to validate and optimize brand strategies and tactics.
• Plays a lead role in the development and execution of brand positioning and messaging to successfully achieve brand strategy and goals. Collaborates with other brand team members, external agencies, and internal extended team members to align marketing tactics with brand strategy.
• Evaluation of brand positioning, messaging, and brand personality via ongoing measurement
• Support annual business planning process and present to senior management as needed.
• Evaluation of content, achievement of due dates, etc.
• Understands and works within the legal and regulatory environment, managing risk, competitors, and the national/regional/local market to support brand goals.
• Collaborates with Value & Access, customer facing teams and extended cross-functional team to develop and manage initiatives and tactics that align with the overall brand strategy.
• Job requires understanding and management of both strategic and tactical issues, requiring creative and innovative approaches.
• Has accountability for managing financial resources.
• Provides technical guidance to employees.
• Develops processes and procedures to implement functional strategies.
• Operational integration of processes and activities with measurable impact on costs or revenues within own department
• Manages budget for one large department or multiple small departments and allocates resources accordingly.
• Resolves operational problems that impact the effectiveness of one large department or multiple small departments.
• Anticipates and interprets client needs to identify solutions.
• Develops plans and coordinates resources to meet operational objectives.

Requirements

AD, Marketing - ILD requirements:

• Bachelors degree from an accredited institution required; MBA preferred.
• Five-plus (5+) years of experience in the US pharmaceutical industry, including three (3) years US pharmaceutical marketing experience or other relevant experience; Specialty Marketing experience strongly preferred.
• Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media community platforms, etc.)
• Experience in guiding and integrating digital analytics and driving metrics based optimization strongly preferred.
• Demonstrated project management skills.
• Demonstrated ability to manage budget and resources.
• Demonstrated ability to achieve results in a highly matrixed organization.
• Job primarily is operational/tactical in nature but requiring a creative and innovative approach.
• Has developed knowledge and skills in own discipline; still acquiring higher level skills; Works with moderate guidance in own department of knowledge.
• History of successful performance.
• Proficiency in MS Office, Outlook and database applications.
• Ability to travel (will include overnight travel).
• Displays AAI behaviors: Agility, Accountability, and Intrapreneurship

Sr AD, Marketing - ILD requirements:

• Bachelor's degree required; MBA preferred.
• Eight-plus (8+) years' experience in the US pharmaceutical industry, including five (5) years US pharmaceutical marketing experience or other relevant experience; Specialty Marketing experience strongly preferred.
• Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g., Google, third party media providers, social media community platforms, etc.).
• Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred.
• Demonstrated leadership skills.
• Previous supervisory experience preferred.
• Demonstrated project management skills.
• Demonstrated ability to manage budget and resources.
• Demonstrated ability to achieve results in a highly matrixed organization.
• History of successful performance.
• Proficiency in MSOffice, Outlook and database applications.
• Ability to travel (will include overnight travel).
• Displays AAI behaviors: Agility, Accountability, and Intrapreneurship.

Eligibility Requirements:

• Must be legally authorized to work in the United States without restriction.
• Must be willing to take a drug test and post-offer physical (if required).
• Must be 18 years of age or older.

Compensation Data

This position offers a base salary typically between $135,000 and $232,000. The position may be eligible for a role specific variable or performance-based bonus and or other compensation elements.

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