Marketing Analyst

Reports To: Associate Director

Status: Full Time - Salaried, Exempt

Location: Cincinnati, OH

About pep:

At pep, we blend smart business practices with a drive for success, all within a supportive and inclusive environment. We empower brands worldwide by managing the intricacies of their marketing operations, allowing them to focus on the bigger picture. Our expertise lies in executing marketing campaigns with unparalleled effectiveness and leveraging our sourcing power to optimize clients' time and budget. We've managed campaigns for over 750 brands, delivering an average of 21% savings on over $5 billion in marketing spend. Our success allows us to offer excellent benefits, including paid parental leave, flexible work arrangements, and remote work opportunities. If you're looking to join a dynamic and innovative team, we encourage you to apply!

Summary of Position:

The Marketing Analyst Supervisor leads a team of marketing professionals (Account Coordinators, Account Executives, and Senior Account Executives) in overseeing and analyzing the performance of consumer promotion campaigns. This role collaborates with clients to define campaign measurement strategies, KPIs, and deliverables. The Supervisor conducts in-depth program and product performance analyses, leveraging data to provide actionable insights and optimize campaign effectiveness. Building strong client relationships and proactive problem-solving are crucial aspects of this position.

Key Responsibilities:

• Lead and mentor a team of marketing analysts, providing guidance and support in their daily tasks and professional development.
• Extract and synthesize data from various sources (including Nielsen, IRI, Clearing House, and other partner databases) to inform marketing recommendations and drive continuous improvement for assigned clients.
• Analyze pep's internal data to identify high-level trends and share insights with client teams for future planning and optimization. Document and disseminate learnings and best practices.
• Establish KPI baselines and targets by brand and/or tactic, leveraging market data and industry benchmarks.
• Deliver bi-annual/annual presentations on overall coupon/promotion performance, encompassing historical performance, market and industry trends, shopper behavior, and competitive analysis.
• Stay abreast of industry news and trends, proactively providing clients with insights and recommendations.
• Oversee and validate individual campaign performance analyses conducted by the team, ensuring the accuracy and relevance of optimization recommendations.
• Develop and maintain dashboards and reports using data visualization tools like Power BI to effectively communicate campaign performance and insights to clients and internal stakeholders.
• Collaborate with clients to define campaign measurement frameworks and ensure alignment on KPIs and reporting requirements.
• Proactively identify opportunities to improve campaign performance and develop data-driven strategies to achieve client objectives.

Preferred Skills and Experience:

• 3-5 years of experience in marketing analytics, campaign management, or a related field. Experience in the consumer goods industry (CPG) or working directly with CPG clients is a plus.
• Proven ability to analyze data, extract meaningful insights, and translate them into actionable recommendations.
• Experience developing and delivering presentations to clients and internal stakeholders.
• Strong proficiency in data analysis and visualization tools, including Excel and Power BI.
• Excellent communication, interpersonal, and problem-solving skills.
• Ability to manage multiple projects simultaneously and prioritize effectively in a fast-paced environment.
• A passion for data-driven decision-making and a commitment to continuous learning.

Commitment to Diversity and Inclusion:

pep is an equal opportunity employer and values diversity in all its forms. We are committed to creating an inclusive work environment where all employees feel valued and respected. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. We encourage applications from individuals from all backgrounds and experiences.

This revised job description emphasizes skills and experience over formal education requirements, uses more inclusive language, highlights data visualization skills, and reinforces the company's commitment to diversity and inclusion. It also focuses on the leadership aspects of the role and the importance of data-driven decision-making.