Product Marketing Manager II, Trading

Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

Trading is the core of what we do at Coinbase. The Trading team focuses on everything from the experience of buying and selling your first cryptocurrency, all the way to building derivatives trading on Coinbase Advanced. You’ll focus on growing global traders and trading volume across both our simple and advanced platforms.

What you’ll be doing (ie. job duties):

• Be the voice of the customer: immerse yourself in the crypto trading ecosystem and understand different customer segments, from crypto beginners looking to make their first few purchases to pro traders looking to increase their derivatives trading.


• Develop growth strategies and tactics: ideate, refine, and execute growth strategies based on business priorities. This will include promotions, pricing iterations, paid marketing, and events/activations.


• Lead product and feature launches: put together go to market strategy for product and feature launches within the trading ecosystem


• Measure and report against the performance of product marketing initiatives


• Think big about the future of trading crypto and how we can build better experiences and deeper connections with traders

What we look for in you (ie. job requirements):

• Minimum of 5 years of marketing experience within the crypto or FinTech space.


• Demonstrated track record of ideating and implementing growth strategies on products


• Demonstrated track record of creating customer segmentation and insights


• Powerful storyteller: written, verbal, and visual


• Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions


• Outstanding project management skills


• Self-starter and ability to be ready to roll-up your sleeves and get things done


• Demonstrated ability to collaborate effectively across multiple teams

Nice to haves:

• Experience at a cryptocurrency exchange or DEX


• Avid crypto trader


• Multiple language skills

Job ID: P61174

Pay Transparency Notice: Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, vision and 401(k)).

Pay Range: : $127,075 USD - $149,500 USD

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Know Your Rights notice here. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).

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