Director, Demand Generation + Innovation Marketing

The Director, Demand Generation + Innovation is key role in our global marketing team, responsible for collaborating with strategic marketers to amplify the reach of our marketing communications, performing data analyses to ensure maximum success of campaigns, monitoring and managing spend, managing our martech platforms and channels, and researching and implementing innovative solutions for improved process efficiency and lead and demand generation performance.

The successful candidate will be a seasoned leader comfortable with change and capable of championing the Sustainability Business' evolving programs and needs with others. The right person for this role will be a strong team manager, an optimistic problem solver, and an excellent collaborator who can deftly manage relationships with peers and other leaders throughout the organization to achieve business objectives while also leading our team on its process efficiency and innovation journey.

Key Responsibilities

• Drive campaign performance results: Collaborate with others in the Sustainability Business marketing, sales, and commercial operations teams to develop performance objectives, design channel approaches, execute on plans, and produce and analyze results. Define performance criteria for sales-acceptable leads and manage sales handshake for those leads.

• Manage martech platforms: Oversee use of martech stack including Cvent, DotDigital, LinkedIn, Monday.com, and more. Create processes for efficient team collaboration, data collection, and analysis. Coordinate with Sustainability Business and wider Schneider Electric team members to develop best-in-class program. Manage vendor relationships, training, contracting, and performance review of platforms.

• Investigate and implement innovative solutions: Monitor market for new and emerging technologies and marketing approaches. Investigate potential processes and/or software solutions that could further advance team productivity and performance. Pilot solutions as appropriate. Champion adoption of AI for marketing and other innovations.

• Manage budget: Oversee team budget and finance relationship. Provide analysis of budget-to-actuals and comply with all forecast deadlines. Manage spend and give updates to team as requested. Make spend recommendations given historical trends and year-to-date performance.

• Measurement and insights: Apply a test-and-learn approach to activities. Analyze existing data and historical trends to understand what is working best and adapt quickly, pivoting to increase campaign and initiative performance as needed to fulfill business objectives.

The Secret Sauce

• A passionate, well-respected leader and collaborator with a go-get attitude and sense of urgency.
• Creativity, patience, and a high degree of initiative and proactive management.
• Courageous spirit, willing to take risks, try new approaches, and recommend pivots.
• Ability to communicate clearly to and work comfortably with all levels of the organization.

What qualifications will make you successful for this role?

• Essential skills, qualifications
  
  • 10+ years' experience in progressive marketing role, with specific experience in managing martech platforms and vendors, marketing automation, marketing channels, or marcom amplification.
  • 5+ years managing a team. Ideal candidates will have experience in a global role managing team members remotely and in different time zones.
  • Experience and interest in energy or sustainability industries strongly preferred.
  • Advanced proficiency in Microsoft Office (Word, Excel, PowerPoint).
  • Excellent communication, presentation, and budget management skills.
  • Strong project management skills, with experience using workflow management platforms and directing/leading the work of others to accomplish shared objectives.
  • Personal qualities such as: self-driven, passionate, collaborative, influential, perseverant, reliable, direct, curious, adaptable, and patient.
  • Ability to work flexibly to accommodate global time zones. This may mean some early morning / late night calls.
  • Ability to travel both domestically and internationally for up to a week or more at a time. Travel will make up about 10% of the role, with approximately 1-3 international trips per year.
  
  Preferred Location:
  
  • United States, in Sustainability Business Hub location (Boulder, CO, Nashville, TN, or Louisville, KY preferred; will also consider Dallas, TX or Boston, MA)
  • United Kingdom, greater London region preferred

Let us learn about you! Apply today.

You must submit an online application to be considered for any position with us. This position will be posted until filled.


For this U.S. based position, the expected compensation range is $160,000-200,000 per year, which includes base pay and short-term incentive.

The compensation range for this full-time position applies to candidates located within the United States. Our salary ranges are determined by reviewing roles of similar responsibility and level. Within the salary range, individual pay is determined by several factors including performance, knowledge, job-related skills, experience, and relevant education or training. Schneider Electric also offers a comprehensive benefits package to support our employees, inclusive of medical (with member reward points), dental, vision, and basic life insurance, Benefit Bucks (credits to apply towards your benefits) flexible work arrangements, paid family leaves, 401(k) + match, well-being and recognition (including service anniversary) programs, 12 holidays per year, 20 days of paid time off per year (pro-rated in the first year of employment based on start date), opportunity to purchase company stock (eligibility depends on start date), and military leave benefits.

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values - Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork - starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric - apply today!

36 billion global revenue
+13% organic growth
150 000+ employees in 100+ countries
#1 on the Global 100 World's most sustainable corporations

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and 'inclusion' is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. This extends to our Candidates and is embedded in our Hiring Practices.

You can find out more about our commitment to Diversity, Equity and Inclusion and our DEI Policy

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Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.