Marketing Manager IV

Title: Market Research Manager App Store / Developer
Location: Cupertino, CA 95014 (Hybrid)
Duration: 12+ months

Job Description:
At client, new ideas have a way of becoming great products, services, and customer experiences very quickly! Bring passion and dedication to your job and there's no telling what you could accomplish.
Client's Worldwide Product Marketing team is looking for a Market Research professional to support its customer insights needs for the App Store and Developer Relations. We're looking for a practitioner who deeply understands innovative and state-of-the-art research methodologies, is an expert in analytics and has extensive experience with translating data into insights and linking it to business issues. You should have a proven track record in analyzing consumer behavior and outstanding writing and presentation skills. If this sounds like you, read on to learn how we can benefit from your experience.

Responsibilities

• Partner with clients in the App Store / Developer relations organizations to identify business issues to be addressed, and synthesize from disparate sources to provide a comprehensive view of the consumer and marketplace
• Drive the research end-to-end: from developing learning plans, managing research vendors, questionnaire design, programming surveys, analysis, statistical testing to synthesizing findings and delivering presentations
• Bring sophisticated analytical expertise and innovation to research projects, including recommending alternative approaches where appropriate

Key Qualifications

• 5+ years of demonstrated success in customer insights / market research in a consumer technology / consumer media company or market research firm preferably in a global role
• Highly analytical, intellectually curious with proven track record in quantitative and qualitative survey analysis
• Able to communicate research clearly and concisely across audiences and partners, with the ability to explain analytical outcomes in business terms.
• Experience in using survey tools (such as Qualtrics and Decipher) to program and manage survey projects
• Expertise with application of a broad range of research techniques and methodologies: e.g. cross-tabulations, maxDiff, segmentation and cluster analysis, conjoint / discrete choice, predictive analytics, etc.
• Experience working on research projects focused on developer audiences is a plus
• Familiarity with Python Pandas / R / SPSS / Stata / SAS, as well as Excel, Keynote and Jupyter Notebook a plus

Education

• We value a strong record of academic achievement.
• Bachelor's or Advanced degree in business, management, statistics, economics, market research or human behavior is preferred.

Required Skills:
OUTSTANDING COMMUNICATION
LARGE-SCALE
ARTICULATE
DIGITAL MARKETING
MARKETING

Additional Skills:
PRESENTATION SKILLS
DIGITAL CAMPAIGN
PROJECT MANAGEMENT
RELATIONSHIP MANAGEMENT
USE CASES

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