Senior Brand & Product Marketing Specialist
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Job Description
Job Description
Description
In This Role
The Ideal Person
Headquartered in Austin, Texas, Four Hands is the leading global designer and wholesaler of lifestyle home furnishings. We design, manufacture, and distribute our products and support the growing needs of large retail chains, e-commerce businesses, regional stores, and interior designers. Four Hands has received numerous recognition and accolades, including ranking in the Inc. 5000 list 14 times and has been voted consistently as one of Austin s Top Workplaces.
Join our company as a Brand and Product Marketing Specialist where you will own the development of key programs and initiatives impacting our brand and products. This role will lead the creative brief development and draft marketing plans by partnering with multiple teams in the business, ensuring a seamless alignment on brand narrative. The ideal person is passionate about brand success and eager to make a significant impact in a creative environment.
Join our company as a Brand and Product Marketing Specialist where you will own the development of key programs and initiatives impacting our brand and products. This role will lead the creative brief development and draft marketing plans by partnering with multiple teams in the business, ensuring a seamless alignment on brand narrative. The ideal person is passionate about brand success and eager to make a significant impact in a creative environment.
In This Role
- Oversee the creation of detailed creative briefs for seasonal and quarterly product campaigns, incorporating relevant marketing insights and strategic direction to ensure alignment with overall company objectives
- Partner with Product Development and Merchandising teams to gather critical product insights, and work closely with marketing team to incorporate channel-specific inputs
- Direct the implementation of brand programs and seasonal campaigns to meet and exceed company standards
- Lead seasonal and quarterly creative briefings, outlining detailed product campaigns that align with brand narratives by partnering closely with the Creative Services team
- Modify and manage the Four Hands editorial calendar, keeping it updated with established programs and campaigns
- Conduct regular assessments of program success, utilizing insights to refine strategies and enhance effectiveness of brand value
- Stay up to date with industry trends and competitive landscape, bringing fresh ideas and insights that keep Four Hands at the forefront of innovation within the industry
- Uphold our core values and be a valuable member of the Four Hands team
- Other duties as assigned by management
The Ideal Person
- Minimum 5 years experience working within a marketing organization, with a focus on brand and product campaign strategy, planning and execution
- Bachelor s degree in marketing or equivalent experience in a relevant field
- Proficiency in basic computer applications, including MS Office suite
- Understanding of brand and product marketing principles
- Understanding of marketing analytics and ability to track program performance
- Communication and collaboration skills within the marketing and creative services organization and with cross-departmental teams
- Organizational skills and a strong sense of responsibility and dependability
- Excellent at managing schedules and meeting deadlines independently
- Eager to learn and grow savvy about brand and product marketing
- Capable of identifying issues and developing effective solutions
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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