VP, Disney+ Pricing and Yield Management
- Full Time, onsite
- The Walt Disney Company
- Glendale, United States of America
Salary undisclosed
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The VP, Disney+ Pricing and Yield Management will support the Disney+ Business Team and report to the President of Disney+. This position will work very closely with a range of cross-functional leaders to provide senior-level analytical and strategic oversight of our pricing and yield management strategy globally. Tactically, the VP, Disney+ Pricing and Yield Management will be critical in managing the Disney+ annual pricing and promotional strategy, as well as aligning the optimal price points for all subscription products across the organization. This role requires developing a deep understanding of TWDC internal structure, business culture, and objectives while managing highly complex products and ambitious operating goals. This is a hands-on role and the right candidate will bring significant experience in pricing, value for money analysis, supply and demand analytics, consulting, and execution, along with a clear understanding of the streaming business model and its positioning within the larger entertainment landscape.
Responsibilities:
Own pricing and yield management strategy
Responsibilities:
Own pricing and yield management strategy
- Develop, maintain, and iterate on a robust pricing and yield management strategy to guide discussions on a working team and executive leadership level.
- Provide frameworks for thinking through pricing decisions rooted in historical Disney+ data that can be relied upon in both granular and high-level contexts.
- Drive a qualitative and quantitative research agenda that can support pricing decisions for all markets.
- Design intuitive and easily digestible impact analyses for teams to contextualize the potential impact of changes in price.
- Create scenarios showing outcome probabilities for various pricing strategies, including impacts on subscriber metrics (signups, churn, engagement, etc).
- Partner with Data to develop a robust pricing model based on a range of inputs, including actuals, on a global basis; create easily digestible dashboards for teams to leverage for source of truth information and analyses; determine new sources of information and analyses as needed.
- Work closely with Finance to enable rapid and scalable scenario analysis of subscriber, revenue and operating income impacts of adjusting prices of subscription products.
- Provide strategic support to various teams in developing go-to-market and communications strategies for pricing and other promotional activities (e.g. winback offers, bundling).
- Collaborate with Insights and Strategy to translate customer survey data into customer reaction scenarios in the context of pricing options.
- Work with Regional teams to provide data-driven insight and advise on pricing decisions in the context of all business objectives.
- Leverage a data-driven approach to generate buy-in from cross-functional partners and regional stakeholders on the most optimal pricing for Disney globally.
- Strengthen the DTC organization’s ability to use willingness to pay and value for money indicators to support pricing decisions.
- Champion an “always learning” pricing function and incessantly monitor consumer sentiment and spending behavior on Disney+ and other entertainment services.
- Highlight potential benefits or shortfalls of other monetization opportunities (e.g. advertising) with an emphasis on impacts to specific customer segments.
- Systematically analyze pricing impacts and refine models and prior assumptions taking into account real world data.
- Minimum of 12 years of progressive work experience with specific expertise in dynamic pricing and yield management.
- Experience in entertainment, media, technology, marketing, or related disciplines.
- Exposure to people and organizations rooted in data, data engineering, and analytics.
- Expertise in exploratory data analysis, advanced reporting, data modeling and visualizations to serve the dual purpose of driving decision making and delivering fact-based actionable recommendations.
- Excellent written and oral communication skills across all levels and audiences.
- Strong interpersonal skills and proven ability to build relationships, influence decisions and drive results through internal partnerships at all levels.
- Ability to expertly field both internal and external business requests and manage changing priorities.
- Emotional intelligence with a proven track record of perceiving needs, adjusting quickly and handling ambiguity.
- Highly focused and results-oriented in supporting sophisticated, deadline-driven operations; able to identify goals and priorities and resolve issues in any project stage.
- Strong initiative and a willingness to get things done quickly and accurately. Strong planning and organizational skills, with the ability to drive projects to completion.
- Ability to function effectively in a highly charged executive environment, and the ability to discern when to act independently.
- Demonstrated business acumen with well-developed planning and analytical skills, using a global perspective.
- Highest degree of integrity supported by a flawless record of maintaining confidentiality.
- Undergraduate degree required, Graduate degree preferred
About The Walt Disney Company
Size | More than 250 |
Industry | Movies & Entertainment |
Location | Los Angeles County, United States |
Founded | 16 October 1923 |
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