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Affiliate Marketing Manager - TikTok

Salary undisclosed

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We are ideally looking for someone local to Austin, TX, and open to being on-site in Southeast Austin.

Our client is a rapidly growing CPG (Consumer Packaged Goods) brand that has a niche audience (Female) in the Vitamin / Minerals / Supplement (VMS) space. They are about a 15M brand with designs to grow to 100M in the next 3 years through organic growth as well as acquisition.

As our Affiliate Marketing Manager, you'll be the mastermind behind our affiliate strategy, building relationships that turn affiliates into our biggest fans. You'll need to be a data-driven strategist with a flair for creativity and a dash of charm!

We have an in-house team responsible for creating content/assets for Affiliates to use. You will closely with and oversee the Affiliate Program Management Agency. Though experience with CPG / E-Commerce is preferred it is not required. What is required is someone with deep knowledge of and passion for Affiliate Marketing (Regardless of the product / industry). We are open to someone less experience but also would be thrilled to hire an industry veteran. Salary would be commensurate with experience.

Though TikTok is a huge opportunity we want to capitalize on, if you have the experience and knowledge to guide us in other Affiliate platforms (Youtube, Instagram, etc) we are open to investing in other areas as well.

What You'll Do

  • Oversee and Manage Affiliate Agency performance
  • Recruit & Conquer: Find and onboard amazing affiliates who align with our brand and share our passion.
  • Analyze & Optimize: Dive into performance metrics to identify what's working and what's not. Be the data detective we need!
  • Create & Collaborate: Work with our creative team to develop eye-catching promotional materials that affiliates can't resist.
  • Nurture Relationships: Keep the communication flowing with affiliates, ensuring they have everything they need to succeed.
  • Negotiate Like a Pro: Set up commission structures and contracts that benefit everyone involved (while keeping your negotiation skills sharp!).
  • Stay Ahead of the Game: Keep an eye on industry trends and competitor strategies to ensure we're always one step ahead.

What You Bring

  • 3+ years of experience in affiliate marketing or digital marketing (bonus points for experience in DTC, CPG, or E-commerce!).
  • Prefer experience with TikTok Shop. Experience with other Affiliate platforms (Instagram, Youtube, etc) is a big plus!
  • A passion for numbers and the ability to turn data into actionable insights.
  • Excellent communication skills that make you a joy to work with (and easy to negotiate with!).
  • A creative mindset and a knack for thinking outside the box.
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