Marketing Data Engineer

Responsibilities:

• Work hand-in-hand with Data Analysts and other key members of the Analytics team to support eCommerce and Marketing teams by capturing, integrating, and curating data.
• Collaborate with the Data Science and Engineering teams to optimize and evolve on-site/in-app tracking systems, enhancing understanding of the customer journey.
• Aggregate data from Adobe Analytics, marketing channels, CDP, and custom data sets into data warehouses for analysts and data scientists.
• Validate reports and tagging through regular, rigorous testing and optimization of data integrations
• Integrate eCommerce data with off-site data sources for more holistic insights across the organization.
• Collaborate with Edible s Data Science team to develop and maintain data for real-time monitoring of core eCommerce metrics and decisions.
• Stay up-to-date on analytical best practices, data tracking, platforms, and industry standard metrics

Requirements:

• 3+ years of experience in data tagging, tracking and integration implementations within an D2C eCommerce organization
• Strong, hands-on experience in Adobe Analytics, Google Analytics, Google Search Console, Twilio Segment (or similar) and PowerBI (or similar).
• Bachelor s degree+ in quantitative field (i.e. Mathematics, Data Science, Engineering) or equivalent experience
• Excellent verbal and written communication skills, specifically in communicating complex challenges and solutions to multiple stakeholder groups of varying levels of data experience
• Expertise in curation of data for conversion-focused analysis (on-site, customer journey mapping and data collection/analysis) as well as marketing channel analysis (fundamental understanding of marketing channels roles in driving traffic and conversion)
• Experience working closely with engineering teams to implement custom tracking solutions and optimize data integrations.
• Experience using and organizing data for use in multi-touch attribution models to define the role/contribution of each channel beyond last-touch
• Experience building data pipelines and leveraging orchestration tools
• Basic SQL and Python experience required

Essential Competencies:

• Ability to excel in a fast-paced complex business environment
• Results-driven
• Exhibits attentiveness to detail
• Demonstrated problem solving skills using logic and critical thought
• Willing to make key decisions with significant impact
• Ability to formulate unique and creative solutions to problems within a rapid development environment
• Proven team player with the ability to guide and influence cross-functional teams

What We Offer:

• Onsite work environment with work-from-home flexibility, fostering collaboration and relationship building with peers, cross-functional partners and leadership
• The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.
• Growth & Development Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication
• Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more
• Paid time off, including sick days & holidays to support work-life balance

We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, and disability, status as a veteran, Vietnam Era Veteran, or being a member of the Reserves or National Guard.