Vice President of Marketing

LOCATION: 174 E Bay Street Charleston, SC 29401

SALARY: $120,000 annually + annual bonus opportunities up to 20%

BENEFITS:

• A culture that values passion, individuality, and fun!

• Opportunities for internal growth and development

• Hybrid work environment

• Paid Time Off (PTO)

• Paid holidays

• Earned Wage Access through PayActiv- access to your earned wages before payday!

• Affordable medical, dental, & vision insurance plans

• Company provided life insurance

• Short & Long Term Disability and Accident and Critical Illness Insurance

• Traditional 401(k) & Roth 401(k) with employer matching of up to 3.5%

• Tuition Assistance

• Referral program

• Employee Assistance Program

• Discounts at all Avocet-owned hotels & restaurants

POSITION SUMMARY:

Avocet Hospitality is seeking a visionary leader and strategic thinker to join its team as the Vice President of Marketing. In this critical and exciting role, the VP of Marketing will oversee the marketing efforts for Avocet Hospitality and its portfolio, currently including four hotels and eleven food and beverage outlets, driving brand growth, market share, and overall business success.

This position requires a blend of creative thinking and strategic execution, working closely with executive management teams to facilitate the growth of Avocet Hospitality and its portfolio of assets. The VP of Marketing will lead the creation and management of comprehensive marketing plans and budgets to achieve sustainable, profitable growth while acting as both architect and steward of all brands within the portfolio.

As a customer champion, the VP will leverage data insights and analytics to deliver superior, personalized customer experiences and measurable business results. Additionally, this role will develop robust marketing capabilities such as technology fluency, digital expertise, and analytics to ensure the portfolio of hotels and restaurants remains competitive now and in the future. Furthermore, the VP of Marketing will serve as an innovation catalyst, experimenting with new technology platforms, alternative media, and innovative tools and techniques to evolve and position the company and its assets for long-term success.

MAIN DUTIES AND RESPONSIBILITIES:

Marketing Strategy Development:

• Create and execute comprehensive and innovative marketing strategies that align with the company s business objectives and long-term growth.

• Drive market analysis, consumer insights, and competitive intelligence to inform decision-making and identify new opportunities.

• Lead brand development initiatives to ensure consistent messaging across all marketing channels.

Team Leadership & Development:

• Mentor and develop a high-performing marketing team and manage third-party agencies, including digital marketing, product marketing, brand management, and communications.

• Foster a culture of teamwork, creativity, innovation, and accountability within the marketing department.

• Ensure effective collaboration between marketing and other departments, such as sales, product, and operations.

Brand Management

• Oversee the development and maintenance of the company s brand identity and ensure consistent messaging across all channels.

• Manage brand positioning, ensuring it resonates with target audiences and differentiates the company from competitors.

Market Research & Analysis

• Conduct market research to identify opportunities, customer needs, and emerging trends.

• Analyze marketing data and metrics to assess the effectiveness of campaigns and strategies, making data-driven adjustments as needed.

Digital Marketing & Advertising

• Lead digital marketing efforts, including SEO/SEM, social media, email marketing, content marketing, and online advertising.

• Manage relationships with external agencies and vendors to execute marketing campaigns effectively.

Customer Experience & Engagement:

• Drive customer engagement strategies to enhance customer experience, foster brand loyalty, and increase customer lifetime value.

• Lead the development of customer feedback loops and integration of insights into marketing initiatives.

Budget Management

• Develop and manage the marketing budget, ensuring optimal allocation of resources to maximize ROI.

• Monitor expenditures and adjust strategies to stay within budget while achieving marketing objectives.

Sales Collaboration

• Work closely with the sales team to align marketing initiatives with sales goals and support lead generation efforts.

• Develop tools and materials that assist the sales team in closing deals and retaining customers.

Public Relations & Communications

• Oversee public relations activities, including press releases, media relations, and corporate communications.

• Manage crisis communication strategies to protect and enhance the company s reputation.

Perform other duties as assigned by SVP or President of Avocet Hospitality Group

SUPERVISORY RESPONSIBILITIES:

Digital Marketing Manager

Art Director

JOB REQUIREMENTS:

Education: Bachelor's Degree in Marketing or related field or equivalent work experience preferred

Experience:

10+ years' experience in marketing and/or advertising. Experience in the hospitality industry is strongly preferred.

5+ years' experience in a supervisory or managerial role

Skills:

• Lead with innovation and creativity

• Ability to develop long-term strategies that align with company goals

• Demonstrated ability to lead and inspire a team

• Very strong written and verbal communication skills

• Very strong interpersonal skills and ability to collaborate with a diverse group of individuals

• Ability to oversee multiple projects and ensure timely execution

• Expertise in building and maintaining a strong brand identity

• Ability to analyze market trends, consumer behavior, and competitive landscape

• Ability to analyze data and metrics to inform marketing strategies and assess performance

• Must be able to evaluate and select among alternative courses of action quickly and accurately

• Must have the ability to understand and analyze complex information and data from various sources

• Comply with Avocet Hospitality Group standards, policies, and vision to ensure a productive and effective work environment.

WORKING CONDITIONS:

The working conditions described below are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Equipment to Be Used: Standard office equipment, including computer, printer/copier, phone, video conferencing tools

Physical & Mental Requirements:

• Ability to speak and hear continuously in the process of communicating

• Strong visual acuity- vision occurs continuously, with the most common visual functions being those of near and color vision and depth perception

• Ability to sit and stand for long periods of time

• Ability to prioritize tasks and manage multiple projects simultaneously

• Must be able to lift up to 15 lbs. occasionally

• Requires grasping, writing, standing, sitting, walking, repetitive motions, bending

• Requires manual dexterity to use and operate all necessary equipment

Work Environment:

• Office environment, which includes a hybrid environment of in-office and home-office work

• Must be able to work effectively in a stressful environment, communicate with others, effectively deal with clients, third-party agencies, and other team members

WHO WE ARE:

Avocet Hospitality has built its boutique hotels on the foundation that every guest who walks through the doors should experience true hospitality magic. Sensational service, surprise and delight moments, and endless fun are the backbone of Avocet s four independent hotels. The group s portfolio includes The Vendue in Charleston, SC, Tides Folly Beach in Folly Beach, SC, The Read House in Chattanooga, TN, and The Admiral in Mobile, AL, all of which have been created to embrace the neighborhood in which it resides. To learn more, visit avocethospitality.com.