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Social Media Manager
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Job Description
Job Description
Salary:
We are looking for a Social Media Manager to drive the development and execution of our clients social media strategies. The ideal candidate is both creative and data-driven, capable of crafting compelling content while analyzing performance metrics to optimize engagement and reach. This role requires a deep understanding of multiple social media platforms, trends, and best practices.
Responsibilities
- Develop and implement comprehensive social media strategies for various platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.).
- Create and manage engaging content, including text, images, videos, and stories, tailored to each platform.
- Plan and maintain a consistent posting schedule, utilizing social media management tools (e.g., Hootsuite, Buffer).
- Engage with online communities by responding to comments, messages, and mentions promptly.
- Collaborate with the creative team to ensure cohesive branding across all channels.
- Analyze social media performance using analytics tools, and report on KPIs such as engagement, reach, impressions, and conversion rates.
- Optimize content based on performance insights and adjust strategies as necessary to meet campaign objectives.
- Oversee paid social media campaigns, including setting up targeting, managing budgets, and monitoring ad performance.
- Stay current on trends, platform updates, and emerging social media practices to apply innovative approaches to campaigns.
- Build and manage relationships with influencers and brand ambassadors for collaborative campaigns.
- Monitor competitor activity and provide insights for strategic improvements.
Qualifications
- Bachelor s degree in Marketing, Communications, or a related field.
- 3+ years of experience managing social media platforms for brands, agencies, or organizations.
- Proven success in growing and engaging online communities.
- Proficiency in social media management and analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics, Facebook Insights).
- Excellent copywriting, communication, and storytelling skills.
- Ability to multitask and manage several social media accounts simultaneously.
- Strong organizational skills with an eye for detail and creativity.
- Bilingual (English/Spanish) is a plus.
Bonus Qualifications
- Experience with paid social media advertising and campaigns.
- Knowledge of SEO and content marketing strategies.
- Familiarity with influencer partnerships and outreach.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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